As the Manager of Global Marketing Intelligence & Analytics, you will be in lockstep with our Marketing leaders; providing them insights, intelligence & guidance on how to best to maximize the ROI of their investments while exceeding their targets. You'll own the analytics that will guide the teams in driving their business and measuring performance against KPIs. You'll be a key contributor on marketing attribution as well as building out the campaign insights that drive the team. You will own marketing dashboards, intelligence & executive communication of all global marketing performance and drive data-based decision making.
The successful candidate can think strategically, act tactically, and is proactive in their ability to understand what leadership needs to successfully execute on the plan. The ideal candidate is a self starter with an understanding of the complex but has the ability to communicate thoughts simply and effectively. This position will be reporting to the Director of Marketing Operations.
Responsibilities:
Build the dashboards and analytics to support the marketing strategy & performance. These include demand generation, campaign performance, pipeline, etc.
Manage a small team of Marketing Analysts.
Partner closely with the system & operations team to optimize system architecture and process to maximize insights and deploy marketing attribution.
Partner with Marketing stakeholders to own KPI achievement and tracking across the organization.
Participate in team alignment meetings with Sales & Marketing leadership to coordinate optimization of pipeline, coverage and resource allocation.
Understand composition of pipeline to ensure proper account engagement and pipeline hygiene; allowing for early, accurate, predictive forecasting.
Conduct in-depth analysis on marketing data, analyzing attribution, growth, marketing campaigns, and team performance that can drive an optimal customer lifecycle experience.
Support ad hoc analysis that drive key decisions and improve business performance.
Partner with peer leaders within the organization (data warehouse, FP&A, Analytics, Product) to develop and deliver comprehensive insights to the leadership teams and connect executives with the right data.
Required Experience/Skills:
4+ years of prior experience in SaaS Marketing Analytics & Business Intelligence.
Innate curiosity around finding meaningful insights that inform the way we think about and develop both our product and our business strategies.
Ability to understand, tackle, and solve problems from both technical and business perspectives.
Experience effectively presenting insights and summarizing complex data to diverse audiences simply and effectively.
Experience in data analysis, statistics, data science and creating simple yet impactful insights that drive action and results.
Exceptional verbal and written communication skills and ability to engage effectively at all levels of the organization.
Strong command of Tableau & Snowflake.
Understanding of Marketing capabilities and data framework.
Exceptionally strong SQL skills.
Get in on all the awesome at Instructure:
Competitive salary, and 401k.
Medical, dental, disability, and life insurance.
HSA program, vision, voluntary life, and AD&D.
Tuition reimbursement.
Paid time off, 11 paid holidays, and flexible work schedules.
LifeStyle Spending Account.
$110,000 - $135,000 a year
We've always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.
At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.
All Instructure employees are required to successfully pass a background check upon being hired.