Social Media Specialist Job Description
We are seeking a highly creative and dynamic Social Media Specialist to elevate our brandu0027s
online presence, on all social media platforms including Instagram, Facebook, TikTok, YouTube,
and Pinterest. The ideal candidate will possess a knack for generating highly engaging content
ideas and the ability to transform our brand image into a prestigious position. The candidate
should have proficiency in Canva, Adobe Photoshop, and video editing tools, and be adept at
creating storyboards and developing creative briefs for video content.
Responsibilities for Social Media Specialist
. Develop and implement creative and highly engaging social media strategies across
platforms, with a special focus on Meta, Pinterest, and TikTok. #account management
. Manage and grow our FB, IG, TikTok, and Pinterest accounts, ensuring alignment with
our brandu0027s vision and engagement goals. #account management
. Create innovative campaigns and content ideas that significantly enhance brand
perception and engagement. #strategy development
. Collaborate with internal teams to create cohesive and impactful brand messaging.
#account management
. Content production (text, images, video) for all social media channels, including but not
limited to IG, Facebook, Pinterest and TikTok. #content creation
. Work with third-party content creators such as Billo.App, joinBrands, to create
compelling content across websites and social media channels. #content creation
. Support in the content approval process by seeking feedback and sharing with creative
agencies. #content creation
. Handle content planning, scheduling, and posting with optimum frequency on all social
media channels (TikTok, YouTube, Pinterest, Facebook, and Instagram) to build
meaningful connections and engagement for each specific network. #content posting
. Use data to identify insights and build compelling strategies to drive positive
engagement. #engagement
. Analyze current trends and competitor strategies to propose unique social media
initiatives. #competitor analysis
. Analyze the social media landscape for our brand as well as our competition, and refine
strategies and tactics based on what's working and what's not. #competitor analysis
. Identify own channel growth and performance metrics to influence tactics and strategy
as needed. #strategic analysis
. Ensure progress on all platforms by using analytical tools such as Google Analytics and
others. #strategic analysis
. Understand and communicate analytical data surrounding content trends and
engagement. #trend analysis
. Develop, communicate and report on insights gathered from brand communities. #brand
analysis
. Strategically develop and execute engaging social media marketing campaigns and
calls-to-action that drive followers to take action. #engagement
. Collaborate with partners to work on projects on various marketplaces to increase traffic
and engagement. #engagement
. Develop deep knowledge of paid social media tools such as Facebook Business
Manager and TikTok Ads. #campaigns
. Generate weekly reports on performance of social accounts and wrap-up reports on paid
campaigns #reporting
. Modify and re-create actionable plans based on monthly analysis to both grow and
maintain followers through popular social media platforms such as Facebook, Instagram,
Pinterest, TikTok, YouTube, X and LinkedIn. #strategic analysis
Qualifications for Social Media Manager
. 3+ years of verifiable/ concentrated social media management experience, content
management proven ability to significantly drive engagement and conversion.
. Bacheloru0027s degree in business, marketing, journalism, public relations, or related field
. Professional certification in Google Analytics is strongly preferred.
. Excellent knowledge of Facebook, X, LinkedIn, Pinterest, Instagram, Google+, YouTube,
TikTok and other social media best practices
. Fluent in English both written and spoken.
. E-commerce/Retail/Home Furnishings/Fashion experience preferred.
. Must be able to multi-task and be well organized.
. Experience using graphic design software such as InDesign, Photoshop, Canva or
Illustrator to edit, resize, and crop images.
. Great interpersonal and communication skills
. Knowledge of influencer marketing
. Strong content creation and writing skills.
. Experience in developing storyboards and creative briefs.
. Experience in video editing and familiarity in motion graphics.
. Familiarity with web design and publishing.
. Strong computer skills using Microsoft Office and Adobe Suites.
. General knowledge of Search Engine Optimization and internet ranking for web content
. Relevant experience determining a target audience and how to c
