RESPONSIBILITIES
DUTIES AND RESPONSIBILITIES
1.
Day-to-day management and development of editorial content on social media platforms,
including tweets, posts, and discussions, in alignment with over-all LOB strategies created by the
Social Media Lead.
2.
Write, research and produce daily social media content for assigned platforms.
3.
Keep tab on movie news and pop culture updates for social media posting.
4.
Cover all assigned movie-related events (press conference, story conference, premiere
night, pictorial, on-location shoots, etc.)
and conduct interviews of artists and key film
crew members as online content, if needed.
5.
Monitor the performance of assigned published content and makes sure all are aligned with the group's strategies and goals.
6.
Identify and plot top-performing videos for re-blast strategy.
7.
Work hand-in-hand with the Content Team, AdProm Team, and Synergy Team in the
integration of all campaigns, video productions, on-ground and social activations to the overall
social media content plan and strategy for implementation.
8.
Proactively interact and interject with online communities across assigned platforms while
following the socials playbook.
9.
Generate community dialogue and buzz as well as answer questions and engage in conversation
with the users to keep interactions flowing.
10.
Respond to feedback and comments as well as route conversations to appropriate internal
teams for response, as necessary.
11.
Report and track ongoing moderation issues and provide findings and recommendationson a regular
basis.
12.
Monitor and analyze assigned social media accounts to optimize our
content and social media properties and help achieve the objectives of these channels:
Revenue, Engagement, and Community/Follower Growth.
13.
Brainstorm with the digital team for the monthly content calendar as well as come up with
promotional content for key projects on socials.
14.
When applicable, create branded captions, actively posts and monitors branded content on
social media platforms and ensures that it gets the best possible reach and engagement from
the community.
REQUIREMENTS
**QUALIFICATIONS**:
Graduate of Communication Arts, Multimedia Arts or any related courses
Excellent oral and written communication skills
Highly creative and with a passion for content creation
Experience in online media coverage and livestream events is an advantage
RESPONSIBILITIES
DUTIES AND RESPONSIBILITIES
1.
Day-to-day management and development of editorial content on social media platforms,
including tweets, posts, and discussions, in alignment with over-all LOB strategies created by the
Social M