Social Media Marketing Specialist (Sv - ******** Ptsmms)

Position: Social Media Marketing Specialist
Number of hours: 20 hours/week
Schedule: 9AM to 12NN, UK Time Tasks required: Utilize social media to find and attract relevant audiences, and customers, as defined above and in the marketing strategy
Understand how the algorithm on each platform works
Leverage content marketing strategies for social media
Create social media marketing plans and programs for each product and coordinate promotional support to increase market share
Create and manage customized customer-relations programs and maintain online relationships with customers
Gather, analyze and interpret marketing data, and provide short- and long-term market projections and reports
Gather marketing data and maintain the research database
Respond to inquiries and requests from clients as we deliver campaigns, and provide marketing information as needed
Offer the social media team guidance and discipline: plan, monitor, and evaluate job outcomes, to maintain the job results of the social media marketing team
Develop the social media marketing team by providing educational and experiential growth opportunities
Other ad hoc tasks that would be assigned
Requirements: 3+ years of experience in managing social media, business, marketing, media, public relations, or a related subjectGoogle Analytics certification
Expert in LinkedIn, Twitter/ X and Instagram as well as YouTube and Medium strategies too
Understanding of other key B2B social media platforms such as YouTube and Medium
Strong computer abilities utilizing G-suite, Microsoft Office, Slack and Veed.io, etc.
Has working knowledge of Active Campaign to manage newsletter and client engagement
Proficient using multi-social posting platforms such as Hootsuite, HubSpot, Lately.ai
Proficient using Canva as a content design platform
Proficient using visual design tools such as Leonardo and Dall-E is a plus
Proficient using ChatGPT4. OpenAI mostly and how to optimize social media content
Strong understanding of marketing strategy and the ability to seamlessly apply these ideas across various forms of outreach
General knowledge of search engine optimization and internet ranking for web content
Relevant experience identifying a target audience and how to tailor unique marketing campaigns to capture their attention
Ability to oversee and manage a varied workforce while simultaneously working on multiple company objectives
Highly organized and detail-oriented; able to efficiently prioritize multiple tasks
Ability to maintain a professional demeanor even under stressful situations