Social Media Manager

*Social Media Strategy
1. Develop and implement a comprehensive social media strategy that aligns with the brand's marketing objectives and brand identity. Tailor content that will resonate with the Gen Z market.

*Content Creation and Scheduling:
1. Develop social media content calendar for Instagram and Tiktok to keep a consistent posting schedule
2. Collaborate with creatives team to create engaging and compelling content in various formats specific to each platform.
3. Stay updated on social media trends and adapt content accordingly.
4. Manage and delegate responsibilities to editors and provide direction

*Community Management and Engagement:
1. Respond to comments and messages from followers in a timely and professional manner.
2. Strategize and implement activities that foster an active and engaged social media community

*Campaign Management and Analytics:
1. Develop and implement social media campaigns to achieve specific goals (brand awareness, website traffic, lead generation).
2. Analyze social media data to track performance and measure the success of campaigns.
3. Use data insights to optimize social media strategy.