The Social Media Manager major duties and responsibilities are as follows:
? Perform research on current benchmark trends and audience preferences
? Design and implement social media strategy to align with business goals
? Submit collaterals to superior all for approval at least 2 weeks prior to scheduled date/time of posting
? At least 2 post a day to all online platforms like facebook, Instagram and tiktok
? Set specific objectives and report on Analytics
? Generate, edit, publish and share engaging content daily (e.g.
original text, photos, videos, gif and news)
and responsible in UGC with consent of owner.
? Content Management (including website) Monitor SEO and web traffic metrics
? Collaborate and do execute protocols with other teams, like marketing, Accounting department, sales
department, warehouse department, production department and customer service to ensure brand
consistency
? Communicate with followers, respond to queries in a timely manner and monitor customer reviews, make
sure to address all costumer concern within the day or immediately
? Building a social media presence by maintaining a solid online presence.
? Oversee social media accounts' design (e.g.
Facebook timeline cover, profile pictures and blog layout,
instagram and other related social media accounts
? Suggest and implement new features to develop brand awareness, like promotions and competitions
? Stay up-to-date with current technologies and trends in social media, design tools and applications
? Coaching employees company-wide on content creation best practices.
? Define most important social media KPIs
? Work with copywriters and designers to ensure content is informative and appealing
? Communicate with industry professionals and influencers via social media to create a strong network
? Formulating high-quality novel written and visual content for each social media campaign
? Monitoring the company's brand on social media
? Responding to comments on each of our accounts
? Overseeing customer service provided via social media
? Analyzing data to determine whether social media campaigns have achieved their objectives
? Adhere to rules and regulations
? Present to Senior Management (Running company social media advertising campaigns)