The Social Media Manager major duties and responsibilities are as follows:
Perform research on current benchmark trends and audience preferencesDesign and implement social media strategy to align with business goalsSubmit collaterals to superior all for approval at least 2 weeks prior to scheduled date/time of postingAt least 2 post a day to all online platforms like facebook, Instagram and tiktokSet specific objectives and report on AnalyticsGenerate, edit, publish and share engaging content daily (e.g. original text, photos, videos, gif and news)
and responsible in UGC with consent of owner.
Content Management (including website) Monitor SEO and web traffic metricsCollaborate and do execute protocols with other teams, like marketing, Accounting department, sales
department, warehouse department, production department and customer service to ensure brand
consistency
? Communicate with followers, respond to queries in a timely manner and monitor customer reviews, make
sure to address all costumer concern within the day or immediately
Building a social media presence by maintaining a solid online presence.Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layout,
instagram and other related social media accounts
Suggest and implement new features to develop brand awareness, like promotions and competitionsStay up-to-date with current technologies and trends in social media, design tools and applicationsCoaching employees company-wide on content creation best practices.Define most important social media KPIsWork with copywriters and designers to ensure content is informative and appealingCommunicate with industry professionals and influencers via social media to create a strong networkFormulating high-quality novel written and visual content for each social media campaignMonitoring the company's brand on social mediaResponding to comments on each of our accountsOverseeing customer service provided via social mediaAnalyzing data to determine whether social media campaigns have achieved their objectivesAdhere to rules and regulationsPresent to Senior Management (Running company social media advertising campaigns)