Responsible for optimizing the website content to improve rankings on search engines.
Tasks include analyzing and reviewing content and implementing apt changes to websites.
Job Responsibilities
-Create Technical Tasks for SEO writers to write compelling and high-quality website content, including but not limited to blogs, guest -posts, technical optimizations, and page content and descriptions.
-Research and analyze SEO blog topics.
-Ensure both website design and newly developed code meets current SEO standards by working with the design and development teams.
-Develop SEO strategies that increase the company's search engine results rankings
-SEO keyword discovery, expansion, and optimization to use throughout the company's website and marketing materials
-Research and analyze competitor links and keywords
-Update content and website links for maximum optimization and search engine rankings
-Search for opportunities to optimize website structure, content, linking, and other factors in the interest of improving SEO positions for target keywords
-Set measurable goals that demonstrate improvement in marketing efforts
-Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
-Track, report, and analyze website daily performance metrics to understand SEO strategy performance
-Estimate and manage SEO budget for campaigns.
-Create and execute link building strategy
-Collaborate and efficiently communicate with others within the marketing department to manage SEO strategy
Requirements:
-Proven SEO and SEM Experience
-Experience in Link Building
-Knowledge of search engine algorithms and ranking methods
-Experience with SEO industry tools and/or programs, such as but not limited to Google Analytics, Semrush, SERanking
-Familiarity with WordPress and/or other content management systems
-Knowledge of keyword research and data mining tools
-Able to complete competitive analysis of other companies within the industry
-Comfortable in analyzing high volumes of data on a daily basis
-Continually current on the latest trends and best practices in SEO
-Excellent English communication skills