Responsible for optimizing the website content to improve rankings on search engines. Tasks include analyzing and reviewing content and implementing apt changes to websites.Job ResponsibilitiesCreate Technical Tasks for SEO writers to write compelling and high-quality website content, including but not limited to blogs, guest -posts, technical optimizations, and page content and descriptions.Research and analyze SEO blog topics.Ensure both website design and newly developed code meets current SEO standards by working with the design and development teams.Develop SEO strategies that increase the company's search engine results rankingsSEO keyword discovery, expansion, and optimization to use throughout the company's website and marketing materialsResearch and analyze competitor links and keywordsUpdate content and website links for maximum optimization and search engine rankingsSearch for opportunities to optimize website structure, content, linking, and other factors in the interest of improving SEO positions for target keywordsSet measurable goals that demonstrate improvement in marketing effortsExecute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.Track, report, and analyze website daily performance metrics to understand SEO strategy performanceEstimate and manage SEO budget for campaigns.Create and execute link building strategyCollaborate and efficiently communicate with others within the marketing department to manage SEO strategyRequirements:Proven SEO and SEM ExperienceExperience in Link BuildingKnowledge of search engine algorithms and ranking methodsExperience with SEO industry tools and/or programs, such as but not limited to Google Analytics, Semrush, SERankingFamiliarity with WordPress and/or other content management systemsKnowledge of keyword research and data mining toolsAble to complete competitive analysis of other companies within the industryComfortable in analyzing high volumes of data on a daily basisContinually current on the latest trends and best practices in SEOExcellent English communication skills