Seo Specialist

JOB DESCRIPTION: Develop optimization strategies that increase our websites search engine results rankingsManage the expenses of SEO campaigns, staying on budget, estimating monthly costs, and
reconciling differences
? Closely collaborate with project managers, creatives team, web development team, and
channels team to ensure SEO best practices are properly followed throughout the website
content
? Perform ongoing keyword research, discovery, and optimization for new relevant keywords
to use throughout the company website and marketing materials
Set measurable goals that demonstrate improvement in marketing effortsMonitor daily performance metrics with SEO tools such as Google Analytics to understand
SEO strategy performance
? Analyze digital data to draw key recommendations around digital channels to increase the
visibility of managed websites
? Test, analyze, and change all managed websites so it is optimized for search engines, and
the website subsequently ranks higher in the search results on major search engines
? Execute tests, collect, and analyze data and results, and identify trends and insights in order
to achieve maximum ROI in paid search campaigns
? Perform page optimization across our websites to ensure search results are relevant and to
create a positive user experience, growing website traffic, lead volume, and brand
awareness
Optimize copy and landing pages for search engine marketingPerform keyword research for each core product and ensure we are always targeting the
right keyword for each product. Optimize new product pages based on keyword research,
and internal linking.
Produce ranking reports, competitor analysis, and identify SEO and content gap.Take ownership of the campaigns, provide feedback, working with the team on strategic
direction and recommendations to improve ROI.
? Conduct digital platform audits to ensure best practices are being used and provide
actionable insights and recommendations
Monitor key online marketing metrics to track the successCreate and maintain online listings across e-commerce platformsResearch and implement search engine optimization recommendationsEnsure that the brand message is consistentBuild, maintain and analyze weekly/monthly performance reporting to share with the teamWrite compelling and high-quality website content, including blog posts and page
descriptions to improve website search results
? Perform other duties as assigned by management