Responsibilities:
Executes tests, collects, and analyzes data and results, and identifies trends and insights to achieve maximum ROI in paid search campaigns.
Tracks, reports and analyzes website analytics and PPC initiatives and campaigns.
Manages campaign expenses, stays on budget, estimates monthly costs, and reconciles discrepancies.
Optimizes copy and landing pages for search engine marketing.
Performs ongoing keyword discovery, expansion, and optimization.
Researches and implements search engine optimization recommendations.
Researches and analyzes competitor advertising links.
Works with the Web development team to ensure SEO best practices are properly implemented on newly developed websites.
Works with the Social Media team to drive SEO in content creation and content programming.
Recommends changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Conducts keyword Research.
Installs Google Analytics and Search Console on your website.
Evaluate the content quality and remove low-quality pages.
Identifies and fixes major crawler errors.
Measures website uptime and page speed.
Implements on-site SEO for webpages.
Conducts Off-site SEO strategies including topic strategy, content submission, and backlinking.
Implements local SEO and optimizes the Google My Business Page.
Monitors website analytics and evaluates website ranking on a daily, weekly, monthly, and yearly basis.
Requirements:
One to three years of experience in successfully developing and executing SEO campaigns.
Understands search engine algorithms and ranking methods.
Experience with SEO industry programs, such as Google Analytics, Adobe Analytics, or other web analytics tools.
Knowledge of keyword research and data mining.
Able to complete a competitive analysis and create reports.
Can efficiently communicate with other marketing professionals to align goals.
Must be enthusiastic and willing to collaborate with others within the marketing department to manage SEO strategy.
Familiarity with WordPress or other content management systems.
Understanding web structures and being able to write HTML, and JavaScript snippets is a plus.
General Requirements:
• Good command of the English language
• Must be 18 years of age and above
• A headset with a noise-canceling feature and a high-definition webcam
Device Specification:
• Intel core i3 (6th to 12th gen), i5, i7 or AMD equivalent is highly required
• Windows or Mac is acceptable
• At least 8GB of RAM with 60 GB of free hard disk space available
Network Requirements:
• 10 Mbps DSL/Fiber Internet connection (USB sticks, signal-based & wireless connections are not allowed)
Benefits:
• 100% Work-from-Home
• Training provided
• Career Growth
• Job Security and Stability
• Profit Share (Retirement Plan)
• Opportunity to an all-expense paid trip to the USA
• In-house medical assistance (HMO) and paid time off (PTO) provided
• Get paid on time
• Undergraduates and students are accepted