About Us MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across five markets including Singapore, Hong Kong S.A.R., Philippines, Taiwan, and Malaysia.
The Insurance team is dedicated to empowering consumers in Asia by delivering a seamless and user-friendly digital platform. Our goal is to enable individuals to confidently and independently select the insurance coverage that suits their needs, ensuring they receive the protection they deserve. We focus on making our approach to customers relevant, actionable, and rewarding, creating a trusted space where individuals can make informed decisions about their insurance. Join our team and contribute to making insurance accessible and beneficial for all, while engaging in dynamic and rewarding challenges every day.
What We Offer You will be entitled to a competitive salary and attractive benefits, including:
Annual leave, birthday leave, tenure leave, international remote work leave, and more Five-day work week, hybrid work arrangement Professional trainings, career advancement and internal mobility opportunities Competitive benefits including insurance and mental wellness program About the Job In this role, you will lead product vertical(s) in driving sustainable business growth through developing long term growth strategy and short term impactful customer acquisition campaigns. You are also responsible for managing end-to-end marketing campaigns and supporting new customer acquisition. You will be a strong collaborator with the ability to get things done fast.
The Senior Marketing Specialist will be responsible for: Drive product marketing strategies to build awareness and reinforce Moneymax's leadership for the product vertical(s) Develop and execute go to market strategies (including promotion and campaign planning) to acquire new customers and grow the lifetime value of the customer base Work closely with marketing, commercial and product teams, both locally and regionally, to ensure achievement of KPIs Maintaining a pulse on marketplace and user acquisition trends to ensure our marketing activities remain relevant to the consumer and we are constantly optimizing our efforts Manage multiple campaigns at any one time to achieve the best commercial results for Moneymax. Manage all project timelines and provide regular reporting on sales, budget spend and ROI. Act as main point of contact with the regional team across performance marketing, affiliates and partnerships, briefing them on promotions and campaigns for your product vertical Manage direct marketing budget and all acquisition channels for your product vertical(s), optimizing to ensure they run cost efficiently and effectively Lead all advertising efforts, from upper to lower marketing funnel, including reviewing proposals plus negotiating with local publishers and media providers Own the development and roll-out of standardized reporting frameworks tools to assess category/vertical performance In this role, we are looking for someone with: 3+ years of marketing and campaign experience, including campaign management and digital media planning experience Ability to manage multiple campaigns at any one time to achieve the best sales results Strong cross-functional project management skills and proven ability to deliver on time and on budget Solid understanding of media mix, digital marketing and CRM concepts Strong analytic skills and understanding of digital ecosystems such as web analytics tools (Google Analytics), social media marketing applications (Facebook) and digital display marketing platforms (Google Ads) Proven track record of running successful campaigns to drive conversion and optimizing towards campaign KPIs Excellent verbal communication and interpersonal skills A relentless sense of responsibility and ownership in problem-solving The ability to adapt quickly to the fast-paced start-up environment and process new information on the go Self-motivated, proactive team player with innovative ideas to inspire customer loyalty and adoption Incredible people skills and flair for working under pressure in a fast-paced environment Positive attitude and ability to work with suggestions and feedback from multiple parties Good to have: Bachelor's Degree, ideally in business or marketing Experience in ecommerce, finance, banking, fintech or personal finance industries preferred Has advertising work background or an understanding about advertising In-house work experience #J-18808-Ljbffr
