We are seeking an experienced Senior Marketing Manager to drive our B2B
marketing initiatives in the healthcare technology sector. The ideal candidate will have a proven
track record in marketing technology solutions to healthcare professionals and organizations,
with strong capabilities in digital marketing, strategy development, and campaign execution
across international markets.
Strategic Marketing Leadership:
? Develop and execute comprehensive marketing strategies aligned with business
objectives
? Create and manage annual marketing budgets
? Track and analyze marketing metrics to optimize performance
? Lead market research and competitive analysis initiatives
? Adapt marketing strategies for different international markets
Client Engagement:
? Present to customers and prospects with confidence and authority
? Develop and maintain relationships with key stakeholders globally
? Create and deliver sales and marketing presentations for clients
? Understand and address regional market needs and preferences
? Support sales team with market-specific materials and insights
Digital Marketing:
? Design and implement multi-channel digital marketing campaigns
? Create content and thought leadership for blogs and Linkedin
? Manage marketing automation platforms and CRM systems
? Oversee SEO/SEM, email marketing, and social media strategies
? Track and optimize campaign performance metrics
? Ensure marketing compliance across different regions
Content Development:
? Create compelling B2B marketing content for healthcare audiences
? Develop sales presentations and marketing collateral
? Oversee content calendar and production schedules
? Ensure consistent brand messaging across all channels
? Adapt content for different cultural contexts and markets
Project Management:
? Lead marketing projects from conception to completion
? Coordinate with internal teams and external vendors globally
? Manage timelines and deliverables effectively
? Establish and monitor KPIs
Required Qualifications:
? 10+ years of B2B marketing experience, preferably in healthcare technology
? Proven track record in software/SaaS marketing
? Strong experience with digital marketing platforms and tools
? Excellence in creating and delivering sales and marketing presentations
? Demonstrated success in campaign management and execution
? Experience working with US and international clients
? Strong presentation skills and confidence in client-facing situations
? Experience with marketing automation and CRM systems
? Strong analytical and data-driven decision-making skills
? Exceptional organizational and project management abilities
? Cultural awareness and experience in international business communications
Personal Qualities:
? Highly detail-oriented with excellent organizational skills
? Strong written and verbal communication abilities
? Self-motivated with ability to work independently
? Strategic thinker with analytical mindset
? Excellent time management skills
? Adaptable to changing priorities
? Proven remote work capabilities
? Confident public speaker and presenter
? Cultural sensitivity and global mindset
Remote Work Requirements:
? Dedicated home office space
? High-speed internet connection
? Ability to attend virtual meetings across different time zones