Position: Senior Marketing Manager
Location: Pasay
Work Setup: Onsite
Schedule: Monday to Friday (Flexible) Position Summary: The Senior Marketing Manager is responsible for leading the planning and execution of integrated marketing communications strategies, focusing on Own Brands in the Health & Beauty sector. This role involves overseeing marketing campaigns, driving brand growth, and ensuring alignment with global marketing objectives.
Key Responsibilities: Develop and implement comprehensive marketing plans to promote Own Brands and exclusive product lines.Lead cross-functional teams to execute marketing initiatives, ensuring consistency in brand messaging across multiple channels.Collaborate with stakeholders to optimize marketing strategies and enhance customer engagement.Manage the marketing budget, ensuring effective allocation of resources for maximum impact.Analyze market trends, consumer behavior, and competitive landscape to inform strategic decisions.Drive innovation in marketing approaches, focusing on both traditional and digital platforms.Monitor and evaluate the performance of marketing campaigns, reporting key metrics and insights to senior management.Lead and mentor a team of marketers, fostering a culture of creativity, collaboration, and high performance. Key Requirements: Current experience as a Marketing Manager or Senior Marketing Manager for at least 2 years; alternatively, Account Director or Senior Account Director experience in an agency setting.Strong leadership skills with a minimum of 2 years managing a team of marketers.Proven track record of contributing to award-winning marketing or PR campaigns, with a focus on driving excellence.Experience working with top-tier strategic marketing companies known for providing extensive marketing training.A strong understanding of both client-side and agency-side marketing operations is highly desirable.