Salmon – Who We Are and What We Do Salmon is a fast-growing consumer fintech group, founded in July 2022 with the vision of creating the best credit-led neobank in Southeast Asia. We chose the Philippines to be our first market and are now a licensed consumer-lending group, working towards becoming a licensed bank (subject to BSP approval).
Salmon was founded by three Co-founders who built and held senior leadership positions at Tinkoff, a highly successful tech-enabled bank that reached a market capitalization of more than US$20bn.
Salmon has built a highly qualified and global team of finance and technology professionals and is backed by world-class investors, which include IFC, a member of the World Bank Group, ADQ, an investment company wholly owned by the Government of Abu Dhabi, and other prominent Fintech investors.
We are building a financial technology business that works impeccably 24x365, creating thousands of jobs and providing high quality access to finance for millions of Filipinos — and would love to have you join us on this journey. The new world is ours to discover together.
Overview: We are seeking an experienced Marketing Manager with a strong background in branding and marketing communications.
The ideal candidate will have extensive experience in developing and launching integrated marketing campaigns, ideally having worked in the fintech, financial services or advertising industries. This role requires a strategic thinker with a proven track record in branding, marketing, social media marketing, content creation, and campaign management.
Responsibilities: Develop and launch comprehensive marketing campaigns and promotions for our Point-of-Sale loans and other financial productsDesign and implement a marketing strategy for key business lines that aligns with the company's branding and business goals.Ensure effective communication across all relevant channels, including in-store promotions at retail partners and social media platforms.Oversee the creation, editing, publishing, and sharing of engaging content across Salmon's social media channels.Analyze performance metrics of various campaigns and promotions to determine the effectiveness of campaigns and optimize strategies to achieve business goals.Research, strategize, and experiment with new marketing and social media platforms to create engaging content, analyze performance metrics, and determine their effectiveness in achieving our business goals.Establish Key Performance Indicators (KPIs) and Key Result Areas (KRAs) for social media and marketing campaigns to measure success.Requirements: Bachelor's degree (or equivalent) in marketing, business, or related fieldAt least 8-10 years experience in marketing and branding (bank industry)Extensive knowledge of marketing strategies, social and branding.Proven success in developing marketing plans, social media plans, content and campaignsStrong project management, multitasking, and decision-making skillsExcellent written and verbal communication skills
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