• Be the driving force in driving creativity and strategy with a team of enthusiastic social media collaborators. Lead them with passion and empowerment.
• Define, develop and execute social media strategies on a daily basis to reach and engage our target audiences across different social channels and managing day-to-day activities with clear roadmap, plans, and reports.
• Monitor different social channels by identifying opportunities that can create buzz while ensuring that key performance metrics are met (awareness, engagement, follower acquisition, share of voice, spontaneous recall, TOMA).
• Monitor and analyse social media advertising spent, ROI, and cost efficiencies.
• Collaborate and maintain a working relationship with different cross-functional teams and maximise the impact of social on business outcomes and ensure alignment in communications across channels.
• Stay up-to-date on new trends and new ways to engage our consumers through quality content that would resonate across the market.
• Identify social content opportunities that will drive customer and seller value, and build brand equity. Track execution and report up in regular updates, help build business cases around the opportunity.
• Ensure constant growth on all social channels by analyzing the performance of engagement and growth to keep the social platforms and content mix healthy.
Job Requirements • 10+ years of experience in social media or digital marketing with at least 7+ years in managerial roles in creative/media agencies, eCommerce, FMCG, or other lifestyle brands
• Hands-on experience with social media marketing strategy, audience and content strategies, content creation, and social media advertising
• Bachelor's or Master's Degree in Communication, Marketing or allied fields
• Excellent command of both spoken and written English and Malay
• Solid analytical capabilities while never losing focus on details
• Strong stakeholder management skills that motivate deep collaboration between multiple stakeholders and brands across various verticals simultaneously
• Strong leadership skills that inspire exceptional performance from culturally diverse teams while providing mentorship and coaching to junior team members
• Ability to think on your feet with good business acumen
• Display professionalism, adaptability, and resilience
• Excellent communication, negotiation, and presentation skills
• A passionate team player who drives results, champions the consumer, and safeguards the Lazada brand
• Experience steering and managing Facebook, Instagram, TikTok, YouTube, Twitter, and other social platforms
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