Senior Digital Marketing Executive

Summary The position involves experience in paid media, ideally, in an e-commerce
business. This position will be in the Digital Marketing team and report to the Senior Digital Marketing Manager.
The Digital Marketing team is currently a team of two, with this new position becoming the
third person in the team. You will be responsible for the day-to-day work across all channels
in two markets, although, from time to time you might need to work in other markets if
assistance is required.
Responsibilities • Manage paid search campaigns in Google Ads and create new campaigns in the
Google Ads Editor
• Manage paid social campaigns in Meta
• Create and implement paid media strategies
• Attend key Zoom meetings including daily stand up, weekly planning meetings,
reporting meetings etc.
• Collaborate with other marketing teams, including the Brand team and E-Commerce
team, where required
• Reporting and management in Google Analytics
• Monitor performance and ensure we're tracking towards KPIs
• Optimisation across all channels, with revenue and ROAS being the key metrics
• Assist with testing ideation, implementation and reporting across key channels
Qualifications • 4+ years experience in Google Ads, with some experience in e-commerce
• 4+ years experience in Meta ads, with some experience in e-commerce
• Understanding of the digital marketing ecosystem and key performance metrics
(ROAS, CPA, CVR etc.)
• Analytical skills and proficiency in Microsoft Excel
• Experience utilising Acquisition reports and Explorations in Google Analytics is ideal
Why Diversify?

Since 2012, Diversify has created a culture where its people come first. With locations in Makati and BGC, working with Diversify means access to quality work spaces, the latest infrastructure and resources that have made them one of the leading offshore services providers in Metro Manila. You will immerse yourself in an open, widely diverse office culture where no idea is small enough and you constantly stay engaged with each other. Position Overview

Dress Code Smart Casual Working Hours 7am - 4pm Spoken Language Filipino & English Benefits Medical, Dental, Misc Allowance Company Size 1,000-1,500 Employees Average Processing Time 2 weeks Experience Diversify: Your Future Simplified