Senior Digital Manager

Job Description: Strong digital marketing and critical-thinking skills for executing digital marketing campaigns. Strategize BAU media investment guidelines across media channels and digital touchpoints (on and offsite) against master performance KPIs benchmarks. Continuously improve and optimize BAU media investment efficiencies across media channels and digital touchpoints (on and offsite) to design integrated communications plans including campaign orchestration & marketing automation strategy. Create high-quality insights that provide the Paid Media Team with access to data for monitoring results and driving operational success. Create high-quality insights that provide the Paid Media Team with access to data for monitoring results and driving operational success. Qualifications: Minimum 3-5 years' experience defining metrics and developing reporting/dashboards that are aligned with critical business needs. Experience in managing dynamic media buy channel operation Deep insights on channel matrix and buying model. Able to build channel operation methodologies out of rich practices to locate key levers for efficiency uplift, and customize channel strategy and operation plan at different business stages. Keen attention to detail, a high degree of creative problem solving and initiative, must be able to work independently with limited general supervision. Experience working in a fast-paced decision-making environment. Excellent written and oral communication skills. Excellent listening, presentation, and interpersonal skills. Ability to communicate ideas in both technical and user-friendly language. Proficient with Microsoft Office Suite or related software Demonstrated experience with project management, communicating with leaders, and developing roadmaps. Preferred Qualifications / Experience: Highly skilled in Google Advertising Solutions including but not limited to: -Paid Search (can do complicated implementation and full attribution)
-Display Ads
-Inmail ads
-YouTube
-Ad Serving
Can demonstrate campaign attribution in clients websites and /or apps and knowledge in post-view and post-click conversions