Job Description This is a remote position.
Job Highlights: Contract: Independent Contractor Monday to Friday 10am-2:30pm EDT 30 minutes unpaid break Client Timezone: EDT Client OverviewJoin a pioneering startup revolutionizing senior home care services. This innovative company is poised to launch next month, offering comprehensive care solutions for individuals 65 and older. With services spanning in-home care, hospital support, and retirement facility assistance, they're set to make a significant impact in the healthcare sector. As the Senior Care Marketing Specialist, you'll spearhead the launch and ongoing marketing efforts for this dynamic healthcare startup. You'll craft and implement multi-channel strategies to connect essential care services with seniors and their families. This role offers a unique opportunity to blend digital innovation with traditional outreach, creating campaigns that resonate with a diverse audience. You'll shape brand identity, drive awareness, and play a crucial role in the company's growth from day one. Responsibilities Design comprehensive marketing strategies targeting seniors (65+) and their families Develop and manage multi-channel campaigns, balancing digital and traditional approaches Create engaging content for various platforms, including social media, websites, and print materials Explore and utilize local advertising channels, such as newspapers and community outreach Craft messaging that effectively communicates the value of our home care services Analyze marketing performance and optimize strategies for maximum impact Collaborate with the website development team to ensure cohesive marketing alignment Contribute to brand development and positioning in the competitive senior care market Manage marketing budget and resources efficiently Candidate should be able to convert successful clients into leads or customers. Requirements Proven marketing experience, preferably in healthcare or senior care industries Strong grasp of both digital marketing and traditional advertising methods Excellent communication skills, with ability to create content for diverse audiences Proficiency in social media strategy and content creation Analytical skills to measure and report on campaign effectiveness Sensitivity to the needs and preferences of the senior demographic Ability to work independently and collaboratively in a fast-paced startup environment Creativity and adaptability to navigate the unique challenges of marketing to seniors Passion for making a positive impact in the lives of older adults and their families Benefits Independent Contractor Perks: Permanent work from home Immediate hiring Steady freelance job Commissions for outstanding performance Please note that since this is a permanent work-from-home position and an "Independent Contractor" arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process. ZR_18082_JOB Requirements
Requirements: Proven marketing experience, preferably in healthcare or senior care industries Strong grasp of both digital marketing and traditional advertising methods Excellent communication skills, with ability to create content for diverse audiences Proficiency in social media strategy and content creation Analytical skills to measure and report on campaign effectiveness Sensitivity to the needs and preferences of the senior demographic Ability to work independently and collaboratively in a fast-paced startup environment Creativity and adaptability to navigate the unique challenges of marketing to seniors Passion for making a positive impact in the lives of older adults and their families