The job holder is responsible for contributing to the growth and profitability of the company by being responsible for developing distribution channels, executing marketing programs and activities, to support sales efforts. Develops and recommends marketing projects and programs to launch new products and promote sales opportunities. Gathers information from sales team on competitive activities and formulates counter strategies.
Sales Support and Pipeline Review Coordination
Partner Relations
Communicate with the principals on product updates, pricing and needed support, meetings, and principal-sponsored events as directed by the GM.
Communicate with the IT partners of the company for product updates, pricing, and support accurately and in a timely manner.
Branding and Marketing
Handles implementation of marketing activities approved and/or directed by Management. Monitors marketing activities, gather pertinent statistics to measures effectivity. Regularly update management on status and results of marketing activity.
Responsible for the update and maintenance of the company's website to ensure it has current and relevant content, to attract new customers and increase present customers' awareness of company's product and service offerings.
Writes and /or locates contents for our website and monitors visits to our website and in-bound queries.
Events Management
Initiates and manages staging of events as directed by the GM, sales team and/or principals in support of the company's sales strategies and targets. Obtains invitation list from the Sales Team and GM; handles communication of invites and follow-ups to ensure optimal acceptance and attendance.
Prepares and oversees the annual budget for company's Events, brochures, and other marketing tools/materials. Ensure that expenses are within each event's budget to manage costs.
Takes charge of logistics and other arrangements for company events such as Planning session, Solutions update, others, and as needed/assigned invites clients and speakers.
Accreditation
Responsible for preparing/collating accreditation documents required by clients in coordination with the concerned parties in the organization.
Others
Perform other job-related tasks that may be assigned from time to time.