About TradeWindow At TradeWindow, we create innovative and intelligent software solutions used by leading exporters and freight forwarders. Our mission is to re-define the way businesses establish trust and share information across global supply chains. Inspired by a team of talented thinkers, an amazing culture, and strong growth trajectory – we strive to challenge the definition of possible.
Since launching in December 2018, we have grown rapidly to become a multinational team of talented professionals with operations spanning Australia, New Zealand and the Philippines. We are listed on the New Zealand Stock Exchange and are looking for highly skilled, motivated, and resourceful people to join our journey.
About the Role As the SaaS Marketing Manager, you will be responsible for developing and executing innovative marketing strategies to increase brand awareness, grow our customer base and drive revenue. This role requires a strategic thinker with hands-on experience in designing and executing comprehensive marketing strategies. The ideal candidate will collaborate closely with sales, account management, and implementation teams to achieve ambitious revenue targets and elevate the brand presence Globally.
To be successful in this role, you must have: •Minimum of 3 years of experience in a similar role, preferably in a B2B SaaS environment.
•Proven track record of successfully designing and executing marketing strategies that drive revenue growth.
•Experience running advertising campaigns on Google and various social media platforms.
•Experience or background in international markets.
•Proficiency in marketing automation tools and CRM software is a plus.
Key Responsibilities: 1.Develop and Execute Global Marketing Strategy:
Design, plan, and execute the overall marketing strategy to drive customer acquisition, retention, and revenue growth. Create and manage the marketing budget to ensure optimal allocation of resources. Stay informed about regulatory requirements and compliance standards relevant to online channels, ensuring all strategies adhere to legal and ethical guidelines. 2.Content Creation and Adaptation:
Define and oversee marketing campaigns including email marketing, content marketing, social media and paid advertising. Adapt existing content and communication assets including campaign copies, blogs, emails, etc., to resonate with the target audience. 3.Global Growth Strategy:
Develop a comprehensive local growth strategy to drive go-to-market efforts and achieve revenue objectives. Collaborate with the team to identify and capitalize on market opportunities. 4.Paid Marketing Campaigns:
Manage all paid marketing campaigns on Meta, Google, LinkedIn, and other relevant platforms. Work closely with the relevant teams to optimize campaign performance. 5.Event Planning and Execution: Plan and execute participation in industry, partner, and company events to enhance brand visibility and generate leads.
6.Market Analysis and Performance Insights:
Analyze market trends and performance metrics to provide actionable insights and recommendations. Establish, refine key performance indicators (KPIs) and monitor the success and impact of marketing initiatives. Utilize data-driven approaches to refine marketing strategies and tactics. 7.Process Improvement and Technology Implementation: Identify opportunities to streamline marketing and sales operations through the implementation of new processes and technology.
Qualifications •Bachelor's degree in marketing or related field.
•Strong Communication and presentation skills
•Strong project and vendor management
•Experience running advertising campaigns on Google and various social media platforms.
•Strong analytical skills with the ability to interpret data and draw actionable conclusions.
•Excellent communication and interpersonal skills.
If you are passionate about driving growth and making an impact in the SaaS industry, we encourage you to apply for this exciting opportunity at TradeWindow. Join us in shaping the future, we want to hear from you!
