Professional Marketing Specialist

Introduction At The TWOG, we're more than just a technology company – we're pioneers of possibility. We're committed to pushing the boundaries of what's possible and redefining the way businesses thrive in the digital age. As a Professional Marketing Specialist, you'll play a pivotal role in shaping our brand identity, driving our messaging, and connecting with our audience in meaningful ways.
We're looking for a talented individual who can blend creativity with analytical prowess to develop and execute marketing strategies that resonate with our target market. You'll have the opportunity to work with a diverse team of experts, collaborate on innovative projects, and make a real impact on the future of our company.
If you're ready to unleash your creativity, drive results, and be part of a dynamic team that's shaping the future of technology, we want to hear from you. Join us at The TWOG and let's embark on a journey of innovation, growth, and success together.
Responsibilities Develop and execute comprehensive marketing strategies to promote The TWOG's services, increase brand awareness, and attract potential clients. Create compelling marketing materials, including brochures, presentations, case studies, whitepapers, and website content, to effectively communicate the value proposition of The TWOG's offerings. Collaborate with the sales team to develop targeted marketing campaigns and initiatives that align with sales objectives and drive lead generation. Conduct market research and competitive analysis to identify trends, opportunities, and areas for differentiation, informing strategic marketing decisions. Manage The TWOG's online presence, including website content, social media channels, and email campaigns, to engage with current and prospective clients and enhance brand visibility. Plan and coordinate participation in industry events, conferences, and trade shows to showcase The TWOG's expertise and network with potential clients and partners. Analyze marketing metrics and KPIs to track the effectiveness of campaigns, measure ROI, and optimize marketing efforts for maximum impact. Cultivate relationships with key stakeholders, industry influencers, and strategic partners to expand The TWOG's reach and foster collaboration opportunities. Stay abreast of industry trends, emerging technologies, and competitor activities to inform marketing strategies and ensure The TWOG remains competitive in the market. Continuously refine and evolve The TWOG's messaging and positioning to effectively communicate the company's value proposition and differentiation in the marketplace. Collaborate with cross-functional teams, including sales, product development, and operations, to ensure alignment and integration of marketing efforts with overall business objectives. Act as a brand ambassador for The TWOG, embodying the company's values and mission in all interactions with clients, partners, and stakeholders. By fulfilling these responsibilities, the Professional Marketing Specialist will play a critical role in driving the growth and success of The TWOG by effectively marketing the company's services to attract and engage clients.
Required Education High School Diploma/GED
Preferred Education High School Diploma/GED
Required Technical and Professional Expertise As a Professional Marketing Specialist at The TWOG, you'll need more than just a knack for creativity and an eye for design. We're seeking a dynamic individual with a unique blend of technical prowess and professional expertise to drive our marketing efforts to new heights. Here's what we're looking for:
Strategic Thinker: You'll need to possess the strategic acumen to develop and execute comprehensive marketing strategies that align with our business objectives and resonate with our target audience. Data-driven Decision Maker: In today's digital age, data is king. We're looking for someone who can analyze marketing metrics and KPIs to track campaign performance, measure ROI, and make informed decisions to optimize our marketing efforts. Digital Marketing Guru: From SEO and SEM to social media advertising and email marketing, you'll need to have a deep understanding of digital marketing tactics and tools to effectively reach and engage our audience online. Content Creation Wizard: Compelling content is at the heart of successful marketing campaigns. We're seeking a creative wordsmith who can craft engaging copy, captivating visuals, and multimedia content that tells our story and drives action. Relationship Builder: Building and nurturing relationships is key to success in marketing. Whether it's with clients, partners, or industry influencers, you'll need to be a natural connector who can foster meaningful connections and collaborations. Adaptability and Agility: The marketing landscape is constantly evolving, and we need someone who can keep pace with emerging trends, technologies, and best practices to ensure that our marketing strategies remain innovative and effective. Preferred Technical and Professional Experience Experience in B2B Technology Marketing: While experience in marketing is essential, preference will be given to candidates with a background in B2B technology marketing. Understanding the unique challenges and opportunities within the technology sector will be highly advantageous in this role. Proficiency in Marketing Automation Tools: Experience with marketing automation platforms such as HubSpot, Marketo, or Pardot is preferred. The ability to leverage these tools to streamline marketing workflows, personalize communications, and analyze campaign performance will be a significant asset. Knowledge of SEO and SEM Best Practices: A strong understanding of search engine optimization (SEO) and search engine marketing (SEM) principles is preferred. The ability to optimize content and campaigns for search engines and drive organic and paid traffic to our website will be beneficial. Familiarity with Analytics and Reporting Tools: Proficiency in using analytics and reporting tools such as Google Analytics, Google Data Studio, or Adobe Analytics is preferred. The ability to analyze marketing data, generate actionable insights, and communicate findings effectively will be highly valued. Experience in Content Marketing and Creation: Candidates with experience in content marketing, including content strategy development, content creation, and distribution, will be preferred. The ability to create compelling content that resonates with our target audience and drives engagement will be essential. Demonstrated Success in Lead Generation and Conversion: Preference will be given to candidates who have a proven track record of successfully generating leads and converting them into customers. Experience with lead generation tactics, lead nurturing strategies, and conversion rate optimization techniques will be advantageous. Strong Communication and Presentation Skills: Excellent communication and presentation skills are essential for this role. The ability to convey complex concepts clearly and persuasively, both verbally and in writing, will be critical in engaging with clients, stakeholders, and team members. Certifications in Marketing or Related Fields: Relevant certifications such as Google Ads Certification, HubSpot Inbound Certification, or Content Marketing Institute Certification will be viewed favorably. These certifications demonstrate a commitment to professional development and expertise in specific areas of marketing. About Business Unit The Marketing and Communications Business unit at THE TWOG is the creative engine behind our brand's identity and engagement efforts. Our team crafts compelling campaigns and strategies that resonate with our audience, showcasing THE TWOG's expertise and values. With a focus on innovation and market insight, we drive tangible results for our clients and partners, shaping our brand's growth and success in the digital landscape.
You and THE TWOG THE TWOG is not just a company; it's a dynamic ecosystem of innovation, collaboration, and growth. We are constantly seeking exceptional individuals who are passionate about pushing the boundaries of what's possible and driving real-world impact. Potential candidates for roles at THE TWOG should embody our core values of excellence, creativity, and integrity. We value diversity, curiosity, and a relentless pursuit of excellence in everything we do. Whether you're a seasoned professional looking to take your career to the next level or a fresh graduate eager to make your mark in the tech industry, THE TWOG offers a supportive and dynamic environment where you can thrive, grow, and make a difference. Join us at THE TWOG and be part of a team that's shaping the future of technology and innovation.
Country/Region
United States
State / Province
** REMOTE **
City / Township / Village ** REMOTE **
Job Type: Contract
Pay: Php6,108.34 per month