Product Marketing Specialist

DIRECTLY REPORTS TO:
Product Marketing Manager
MAIN AREA OF RESPONSIBILITY:
The Product Marketing Specialist is responsible for pushing new innovation products and initiatives by collaborating with internal departments to create and execute product launches from start to finish. The specialist's job encompasses the whole innovation process of discovering a market opportunity, finding solutions to problems experienced by the market, tailor-fitting it to the Sprout ecosystem of products and customers before strategizing and executing the product launch and eventual product growth.
TASKS: Creation of product marketing materials and plans Strategizing product marketing campaigns to lead to user acquisition and adoption Collaborate and align with different internal and external stakeholders to set a direction and move projects forward Attend and facilitate brainstorming sessions with other departments to come up with relevant and timely campaigns Create and execute product marketing campaigns after getting the buy-in of relevant departments Perform other duties as assigned by the company QUALIFICATIONS | COMPETENCIES: At least 2 years of work experience in the related field Bachelor's degree in Marketing, Computer Science, or any business related course is preferred You must be determined to find solutions to unique problems Excellent written and oral communication skills. Adept at communicating with technical and non-technical matters A good analytical and critical thinking mindset with good attention to details and a problem-solving approach. Capable of performing qualitative and quantitative analysis. Must be organized, self-sufficient, Proactive, and Good collaborator Powered by JazzHR
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