Product Marketing Manager

TrustNet is a leading provider of cybersecurity and compliance services. From our headquarters in Atlanta, Georgia, we serve mid-size and large organizations, across multiple industries, around the world. We are looking for passionate and dynamic individuals to join our growing marketing team. We offer high visibility, high impact, and accelerated promotional opportunities. Work with diverse clients to solve interesting technology challenges.


The Product Marketing Manager will be critical in positioning and promoting TrustNet's security and compliance solutions, including company-owned websites and platform solutions. This role will develop go-to-market strategies, create compelling product messaging, and enable the sales team to communicate our core offering successfully. You will collaborate closely with cross-functional teams, including product management, sales, and marketing, to ensure alignment between product features, market needs, and customer pain points.

This role is ideal for someone passionate about technology, particularly cybersecurity and compliance, who has experience driving marketing efforts for B2B technology solutions.


Job Duties

Go-to-Market Strategy Development:

-Develop the go-to-market (GTM) strategy for cybersecurity services and platform applications focused on security and compliance with the Marketing Director.
-Collaborate with cross-functional teams (Product, Sales, Account Management, Marketing) to develop product positioning and value propositions that resonate with target audiences.
-Collaborate on market research and competitive analysis to identify market trends, key competitors, and customer pain points.
-Collaborate on defining buyer personas and creating messaging addressing their unique challenges and needs in cybersecurity and compliance.


Product Messaging and Positioning:

-Maintain clear, compelling product messaging for our cybersecurity and compliance solutions, emphasizing unique differentiators, key features, and business outcomes.
-Collaborate in creating marketing content on company and product websites for various audiences (e.g., technical vs. non-technical, C-level executives, IT managers) to ensure messaging resonates with all stakeholders.
-Ensure consistent messaging across all marketing and sales channels, including brand and product websites, email campaigns, social media, webinars, and events.


Website and Digital Experience Optimization:

-Collaborate with marketing and web development teams to enhance the website experience and ensure it reflects the cybersecurity and compliance platform's value propositions and features.
-Work with UX/UI teams to ensure seamless navigation, clear communication of cybersecurity and compliance solutions, product features, and optimal user experience on the website.
-Manage and optimize landing pages, call-to-actions, and conversion funnels to drive lead generation and customer engagement.
-Champion the A/B or multivariate testing framework of personalized landing pages by buyer persona for B2B targeting.


Sales Enablement:

-Partner with sales teams to gather feedback from customer interactions and refine messaging and positioning based on real-world insights.

Content Creation and Marketing Campaigns:

-Facilitate the creation of content to support product launches, including whitepapers, case studies, blogs, solution briefs, videos, and webinars.
-Work closely with the marketing team to optimize content for SEO and manage campaign performance across paid, owned, and earned media channels.


Market Research and Customer Insights:

-Conduct ongoing market research to understand trends, customer pain points, and competitive positioning in cybersecurity and compliance.
-Use customer feedback, competitor analysis, and industry research to refine product messaging and positioning continuously.


Collaboration with Product Management:

-Act as the bridge between product management and marketing, ensuring product updates and enhancements are effectively communicated to customers and the market.
-Provide input on product development based on customer feedback, competitive insights, and market trends.


Compliance and Risk Management:

-Ensure all product marketing activities comply with legal, ethical, and regulatory standards.


Analytics and Performance Tracking:

-Use analytics tools (e.g., Google Analytics) to monitor the performance of web marketing efforts, including traffic, lead generation, and customer engagement.
-Regularly report on the effectiveness of product marketing campaigns, identifying areas for improvement and optimization.
-Conduct product messaging and landing page split tests based on campaign performance to ensure continuous improvement.
-Report results to Marketing and Product Leadership.



Required Qualifications

Qualifications:

-Bachelor's or Master's degree in Marketing, Business, Communications, or a related field. A background in cybersecurity, computer science, or a technical field is a plus.
-At least 3-5+ years of experience in product marketing, preferably in the B2B technology or cybersecurity industry.
-Deep understanding of cybersecurity, compliance frameworks, and related technologies, with the ability to translate complex technical features into clear, value-driven messaging.
-Proven experience in developing and executing go-to-market strategies for B2B products, including launching new products and managing end-to-end product marketing efforts.
-Excellent communication and presentation skills, with the ability to collaborate across teams and influence stakeholders at all levels.
-Strong project management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
-Experience with CRM and analytics tools (e.g., Google Analytics, Pipedrive) to track campaign performance and generate insights.
-A passion for cybersecurity and a desire to stay informed about industry trends and best practices.


Preferred Skills:

-Familiarity with security and compliance standards (i.e. SOC 2, ISO 27001, PCI DSS, Risk Assessment, Penetration Testing).
-Experience with digital marketing, including SEO, SEM, email marketing, and paid media, is a plus.
-Knowledge of website development and platform-based application solutions in the tech space.


Working Conditions

-Fully remote position with flexible working hours.
-Regular virtual meetings with the marketing, sales, and other stakeholders.
-Continuous learning opportunities to stay updated with the latest digital marketing trends.



Benefits

-Competitive compensation that takes skills and experience into consideration
-Quarterly performance bonuses
-Work from your home office; no more commuting to work
-Full-time employment with 40 flexible hours per week and adjustable work/life balance. We don't micromanage. We trust you to do your thing and do it well.
-Paid annual time off, sick leave, mental wellness leave, national holidays

Employee and family health insurance

-Wellness reimbursement: gym membership, your running shoes, your yoga mat, your vitamins, or anything that keeps you fit and healthy
-Continuing education as well as company-paid technical and business training
-Regular team social events and company-paid meals


Join our dynamic team now and click on Apply