Site Name: Finance Center Building
Posted Date: Jun 28 2024
Are you looking for an opportunity to manage the integration of pharmaceutical brands and execute the marketing campaign to optimize the customer experience? If so, this is the role for you.
As Product Brand Management Pharmaceutical Professional, you will be responsible for aligning customer segments and leverage service to deliver an exceptional customer experience plan. You will also manage the resource allocation within the brands based on customer insight and leading execution across the brand teams.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Responsible for gathering actionable insights and translating them into future marketing strategies or campaigns Develop brand strategies and messaging leveraging both global and local direction and content Develop and execute integrated campaigns across channels with clear objectives aligned with brand strategy Embed KPIs and impact assessment metrics for campaigns to generate data-driven feedback on what works and what doesn't Manage the brand A&P budget and drive execution through the salesforce Engage with Medical to gain customer insights from key customer groups Manage local congresses, and GSK sponsored digital and face to face events Collaborate with third party stakeholders and global teams to gather needed support for local priorities Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals:
Bachelor's degree 5+ years' experience in marketing and/or sales Preferred Qualifications: If you have the following characteristics, it would be a plus:
Bachelor's degree in Marketing or Sales Service/Customer oriented Experience in multichannel marketing Knowledge of marketing ways of working and code of promotion Excellence in execution of prioritization, communication, stakeholder management and problem solving Exceptional communication and organizational skills Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
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