**Job Title: PR Associate - Remote Work**
**Company: Zalora Philippines**
**Location: Antipolo, Calabarzon, PH**
**Job Type: Full-Time**
**Seniority: Associate Level**
**Years of Experience: 4**
**Job Summary:**
Zalora Philippines, a leading online lifestyle and fashion retailer, is seeking a dedicated and energetic PR Associate to join our dynamic team. This role is pivotal in maintaining and enhancing our brand's public image, fostering relationships with media, and supporting strategic communication initiatives. As a PR Associate, you will work remotely while engaging collaboratively with internal teams to ensure that we continually exceed customer expectations and deliver delight.
**Key Responsibilities:**
1. **Media Relations:**
- Develop and maintain strong relationships with key media contacts to secure coverage and enhance brand visibility.
- Draft and distribute press releases, media kits, and other communications to promote Zalora's initiatives and campaigns.
- Monitor media coverage and report on public perception, identifying opportunities for improvement.
2. **Strategic Communication:**
- Assist in the development and execution of PR strategies that align with business objectives and enhance brand reputation.
- Collaborate with marketing and product teams to create compelling stories that resonate with target audiences.
- Prepare executive communications, including speeches, presentations, and briefing documents.
3. **Event Coordination:**
- Plan and coordinate promotional events, influencer engagements, and media briefings to enhance brand presence and customer engagement.
- Support the execution of virtual and in-person events, ensuring seamless logistics and promotion.
4. **Content Creation:**
- Create engaging content for various platforms, including blogs, social media, and newsletters to drive engagement and awareness.
- Collaborate with designers and other stakeholders to develop visually appealing materials that align with branding guidelines.
5. **Crisis Management:**
- Assist in the development of crisis communication strategies to effectively manage and mitigate potential issues.
- Respond promptly to media inquiries and monitor social media channels for potential reputational risks.
6. **Analytics and Reporting:**
- Track PR metrics to assess the effectiveness of campaigns and initiatives, providing insights for optimization.
- Prepare regular reports on PR activities and their impact on brand awareness and reputation.
**Requirements:**
- Bachelor's degree in Public Relations, Communications, Marketing or a related field.
- A minimum of 4 years of relevant experience in public relations or communication roles.
- Proven track record of successful media relations and strategic planning.
- Strong negotiation skills with the ability to influence and persuade.
**Personality Traits:**
- **Dedicated:** Committed to achieving excellence in all tasks, ensuring quality and consistency in communication efforts.
- **Energetic:** Demonstrates enthusiasm and passion for the brand and the PR field, consistently bringing positive energy to the team.
**Soft Skills:**
- Excellent verbal and written communication skills.
- Strong analytical and problem-solving abilities.
- Exceptional strategic planning and organizational skills.
**Benefits:**
- Employee discounts on Zalora products.
- Joining bonus for new hires.
- Vision insurance to support your health needs.
**Working Environment:**
At Zalora Philippines, we foster a working environment focused on exceeding customer expectations and delivering delight. We value creativity, innovation, and collaboration, ensuring our team members thrive in their roles.
**Application Deadline:**
Please submit your application by **October 29, 2024**.
**Equal Opportunity Statement:**
Zalora Philippines is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from all qualified individuals, regardless of race, gender, sexual orientation, disability, or background.How to apply: Apply on GrabJobs and you will be notified if shortlisted for the job.