We are looking for a skilled and dynamic PPC (pay-per-click) Specialist to manage our organization's paid advertising campaigns across various digital platforms. As a PPC Specialist, you will be responsible for researching, implementing, and optimizing our PPC campaigns to drive traffic and conversions. To be successful in this role, you must possess a solid understanding of PPC advertising, keyword research, and audience targeting.
Responsibilities:
-Conducting research and analyzing data to identify the most effective keywords and targeting strategies for our PPC campaigns.
-Conducting research and analyzing data to identify the most effective keywords and targeting strategies for our PPC campaigns.
-Ensuring that campaigns are targeted effectively to reach the right audience, and managing ad spend to maximize ROI.
-Monitoring and analyzing campaign performance metrics regularly to identify opportunities for improvement and adjusting campaigns accordingly.
-Collaborating with other marketing team members to ensure consistency across all campaigns.
-Staying up-to-date with the latest PPC trends and best practices and utilizing this knowledge to continuously improve campaigns.
Requirements:
-Proven experience as a PPC Specialist or similar role, with a solid understanding of PPC advertising principles and best practices across various platforms
-Highly analytical with strong data analysis skills, able to interpret campaign metrics and adjust accordingly
-Strong attention to detail and ability to manage multiple campaigns simultaneously
-Excellent communication and teamwork skills to collaborate effectively with other marketing team members
-Knowledge of Google Analytics and other analytics tools
-Bachelor's degree in Marketing, Advertising, or a related field is preferred
-Google Ads and Bing Ads certifications are a plus
We are seeking an experienced PPC Specialist who is passionate about driving results through unique and innovative campaigns. If you have a thirst for knowledge and enjoy working in a fast-paced environment, we encourage you to apply.
Summary of role requirements:Looking for candidates available to work:Monday: EveningTuesday: EveningWednesday: EveningThursday: EveningFriday: Evening1 year of relevant work experience required for this roleWorking rights required for this roleExpected start date for role: 29 November 2024
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