The Job
The POS Marketing Strategist will focus on Point of Sale Marketing strategies, including product marketing and conversion optimization for both online and offline POS financing. You'll analyze marketing campaigns, develop strategies to improve product visibility and adoption, and work closely with designers to create effective conversion flows. Success in this role is demonstrated by increasing product awareness, improving conversion rates, and meeting or exceeding performance targets for our POS financing products.
Your Day-to-Day:
Analyze POS marketing campaign performance and product adoption rates
Conduct market research on POS financing trends and competitor offerings
Evaluate marketing strategies and forecast performance across different channels
Provide recommendations on marketing improvements and campaign strategies
Generate reports and presentations on marketing performance for stakeholders
Monitor conversion rates and suggest optimizations for both online and offline channels
Analyze customer behavior and purchasing patterns at point of sale
Collaborate with designers, business owners, including merchants partners to create effective conversion flows for POS financing
Assist in defining marketing requirements and creating campaign briefs
Conduct A/B testing for marketing materials and conversion funnels
Visit merchant locations to observe customer interactions and gather insights
The Ideal Candidate
Bachelor's degree in Marketing, Business, or related field
1-2+ years of experience in marketing analysis, preferably in e-commerce or retail
Strong analytical and creative problem-solving abilities
Excellent written and verbal communication skills
Proficiency in marketing analytics tools
Knowledge of SQL and skills in Excel are preferable, but not required
Experience with data visualization tools is a plus
Ability to manage multiple projects and prioritize effectively
Understanding of POS systems, financial products, and retail marketing is beneficial
Basic understanding of UX/UI principles for conversion optimization
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