Develop optimization strategies that increase the company's website search engine results ranking
- Conduct paid search campaign and execute tests, collect, and analyze data and results, identify trends and insights in order to achieve maximum ROI
- Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences
- Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
- Work with editorial and/or marketing teams to drive SEO in content creation and content marketing
- Take responsibility for page optimization for search engine marketing
- Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materials
- Research and implement search engine optimization recommendations
- Create and execute link building strategy
- Change website architecture, content, linking and other factors to improve SEO positions for target keywords
- Determine measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance
- Collaborate with others within the marketing department to manage SEO strategy
- Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results
Minimum Qualifications
- Bachelor's degree in Business, Marketing, Communications, Information Technology or similar
- At least 1 year of experience in successfully developing and executing SEO campaigns
- Prior experience in online or content marketing and content growth
- Working knowledge of search engine optimization practices
- Familiarization with Google analytics or similar
- Experience with website optimization tools
- Understanding of the Three Levels of SEO (Technical, On-Page SEO and Off-page optimization)
- Excellent verbal and written communication skills
- Strong organizational, time management, and analytical skills
- Outstanding ability to think creatively, strategically
- Ability to identify and resolve problems
- Ability to work within a team and independently
- Willing to work for 20 hours per week in a shifting schedule
**Job Type**: Part-time
Schedule:
- On call
Application Question(s):
- Are you willing to work for 20hours per week in a shifting schedule?