Paid Social, Performance Marketing Specialist

Paid Social, Performance Marketing Specialist
Company:

Foodpanda


Details of the offer

Job Description We're on the lookout for a Paid Social, Performance Marketing Specialist to join our team, with the option to be based in either our Philippines or Thailand office!
Responsibilities:  Own strategy and execution for all paid social campaigns across various social channels ( Facebook, Instagram, Twitter, TikTok, Snapchat, etc) for APAC countries Working cross functionally & cross regionally to develop, launch and track high-impact ad hoc/evergreen campaigns driving user acquisition and re-engagement Determine areas of opportunity, design experiments & incrementality tests, and present data-driven recommendations that improve current channel performance, consequently improving marketing-mix and business practices Measure, analyze and report performance of your channel and support management in driving channel mix and budget decisioning Stakeholder management across different countries and teams, striving to develop or further improve existing processes Qualifications Minimum 2 years experience in Social Performance Marketing (App & Web) Advanced knowledge of Online Advertising platforms and analytics tools for online channels ( Facebook, Instagram, Snapchat, Tiktok, Smartly, Google Analytics, Adjust/Appsflyer etc) You have a proven track record of working at well-funded Internet companies and have experience with budget allocation and optimization Familiarity with performance KPIs: CPA, CPC, CPI, CPM, Attribution and LTV Hands-on mentality, an analytical and structured way of working, and extraordinary logical thinking skills An understanding of the nuances of both the demand and supply side of a marketplace also a plus Excellent verbal & written fluency in English, additional languages is a plus Proactiveness and ownership is a key to this role


Source: Grabsjobs_Co

Job Function:

Requirements

Paid Social, Performance Marketing Specialist
Company:

Foodpanda


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