Duties and Responsibilities:
Manage ad campaigns with clear KPIs, handling bids, budgets, audiences, and targeting settings
Design and implement top-notch digital marketing strategies that maximize performance.
Creation of the marketing activity plan in line with consumer, product, distribution and Group brand objectives and business targets
Delivering a range of digital and offline advertising and marketing activities, including email, SMS, event, social media and content marketing
Fluency is required in utilizing data and analytics to track campaign performance, optimize campaign performance and conversion in real time, and report on key performance indicators ensuring targets are achieved.
Development and execution of paid media strategies and tactics for websites to drive traffic, engagement, acquisition, and top-line sales.
Manage the execution and assist with the monitoring and measuring marketing campaigns.
Ensure marketing campaigns are cost effective and adhere to the relevant budget set
Strong understanding of branding ensures that the organization's brand and identity is adhered to in campaigns and in all communication channels.
Conduct market research to stay updated on industry trends and competitor best practices, and manage monthly KPI reporting for paid media aligned with marketing plans
Skills & Qualification:
? Bachelor's degree or equivalent experience in Marketing or communications role.
? Minimum of 2 years' experience defining, implementing, and optimizing digital marketing strategies and campaigns that contribute to the bottom line, tracking return on investment and campaign performance
? Minimum of 2 years working experience using SEO tools
? Have demonstrated experience using various marketing platforms and channels, including but not limited to Google Analytics, social (Facebook, Instagram, LinkedIn), web development, digital and email marketing, Adobe Creative Cloud (InDesign, Illustrator, Photoshop is desirable) Amazon, Google Ads and Microsoft Bing
? Ability to report on campaign results.
? Have demonstrated professional networks and marketing expertise
? Understanding of digital marketing trends and emerging technologies.
? Ability to rapidly assess and resolve complicated issues independently, even with little initial information
? Excellent verbal, written and interpersonal communication skills.
? Creative mindset with strong analytical and problem-solving skill