Primary Responsibilities
Preparation, development and implementation of B2B Search Engine Marketing strategies in close collaboration with company business units to promote company business-related web pages, and websites, and to increase traffic and generate business leads through SEO, and other internet marketing techniques
Give technical and business inputs to the Digital Marketing & Communication Management Team in terms of streamlining business and web processes, and updating methodologies
Reporting Line
Corporate Communications Support Team Manager
Online Marketing Lead
Specific Responsibilities
- Be proactive with the different company lines of business to develop SEO strategies for their respective web sites (includes helping them understand the need for SEO, PPC, Social Media, etc., development of detailed proposals, follow-up, etc.)
- Prepare and monitor SEO campaign (keywords strategies, off-page optimization strategies and content optimisation) for the web sites of the SGS business units
- Performs website audit to ensure that all strategies and campaigns (for company website corporate and company business units' web pages/websites) are compliant to Search Engine Rules, Guidelines and Best Practices, company's Publication Standards and Web Usability Guidelines
- Collaborate with the Digital Publishing team for the implementation of optimisation recommendations (copy) on the websites, and coordination and implementation of company business units' requests (includes assessment of templates)
- Work in partnership with the Paid Search Specialists on paid search optimisation
- Provide web analytics reports and analysis using Google Analytics and Google Search Console to the company Business units on request
- Monitor and optimise local business listings through Google My Business platform with company Business units
- Provides recommendation and best practices for SEO-related components of a web page/website (e.g.
meta tags, meta description, alt tags) using the Content Management Systems (Sitecore)
- Contribute to the development of Digital Marketing best practices and work processes for the teams
- Upon request of the company business affiliates, collaborate with the copywriters on recommended keywords for the creation of content for corporate web pages (e.g.
news articles, landing pages)
- Conducts marketing and competitive research for the company business units
- Analyse search algorithm trends using different SEO tools and analytics platform
- Performs website audit on competitors' websites and Content Management System companies and SEO agencies, etc.
(as needed)
- Perform other tasks assigned that are related to the team and/or organization's vision and goals
QUALIFICATIONS
Profile
- At least 2 years experience related to Digital Marketing (preferably SEO - keyword research, on-page and off-page optimisation, local business listing optimisation and web analytics reporting) required; B2B experience an advantage
- University graduate in Communications, Marketing, Advertising, Information Technology, Computer Science, Social Sciences
- Solid knowledge on SEO and Web Analytic Tools
- Background in Paid Search (PPC) is an advantage
- IT literate with extensive experience in internet
**Required Skills**:
Experience/Technical Knowledge
- Working knowledge on HTML, web usability principles, best practices and a solid understanding of the user experience and efficient information architecture and structure
- Proficient knowledge of how the main major search engines rank results
- Proficient knowledge in SEO verticals such as link building, keyword research and on-page optimization
- Use of content management systems and web analytics software/tools
- Relevant experience in the management of multiple web development projects an advantage
- Understanding of marketing principles
- Process oriented
- Must have the ability to handle multiple tasks, organize, prioritize, make decisions and work efficiently and effectively under deadlines
- Technology and team-spirit oriented
- Solid interpersonal and written communications skills as well as a collaborative approach at all levels
- Ability to work independently within a team
- Excellent quantitative and analytical skills with ability to demonstrate interpretation capabilities
- Willingness and ability to build strong working relationships with team members at a global level
- Work confidently with in-house/remote teams, business units, internal/external companies and agencies
- A quick learner, able to grasp new concepts, understand requirements and translate knowledge into practical ability
- Able to follow procedure, manage workload, prioritize and produce high quality results first time
- A strong eye for detail and an appreciation of the bigger picture, understanding the importance of both
- Work to full scope of the role using personal motivation, common sense and a desire for continued improvement
Language
- Excellent command of Englis