• Conducting in-depth research on industry-related topics in order to develop original content.
• Source and present relevant news stories to the Managing Editor for approval, following a detailed analysis of press releases, competitor websites, and official government sources.
• Write and publish news stories daily adhering to strict publishing schedules and following journalism ethics and best practices.
• Prepare and publish a daily email for our newsletter.
• Occasionally reach out to individuals for comment on news stories.
• Write and publish various types of content and copy for our clients and our company's web pages, including articles, ebooks, podcast and video scripts, and social media posts.
• Produce marketing copy to advertise our products, writing blog posts about industry-related topics, doing research for blog ideas, and promoting our content on social media.
• Ensure contents written reach our targets such as target audience, social shares, time on page, bounce rate, scroll depth, CTR, conversion rate, social shares, traffic, and search engine rankings
• Prepare a daily coverage report for the Managing Editor, outlining the day's plan, sponsor outreach targets, subscriber email details, new content ready to be published, and social media posts.
• Developing content for blogs, articles, product descriptions, social media, and the company website.
• Assisting in developing content for advertising campaigns.
• Ensure all content is error-free and optimized.
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Identifying customers' needs and recommending new content to address gaps in the company's current content.
• Partner with the SEO team to keyword optimize our content without impacting readability
• Research channel specific writing techniques, in order to adapt your writing style to various channels.
• Develop engaging, channel appropriate marketing copy that will raise brand awareness and generate leads.
• Leverage AI tools such as ChatGPT, Google Bard, Jasper, etc. for various tasks.
• Perform other tasks as assigned by Management.