Location:
**Philippines**
- Department: Marketing & Communications-User Growth & Performance Marketing- Location: Philippines- The role
- The role will contribute to Memberships management for Lazada Philippines.
It is a complex stakeholder management role that requires decision-making, ownership, and grit.
- Reporting
- The Memberships Expert will report to the Head of User Growth, with dotted-line reporting to the Loyalty Growth Manager
- Key tasks and responsibilities
- Insights and steering- Provide forecasts, insights, and recommendations for main KPIs (association, consideration, and loyalty penetration) for the User Growth team
- Conduct competitive analyses and benchmarks
- Design and maintain reports integral for daily business operations
- Critique current operating procedures and provide change recommendations to improve effectiveness and efficiency
Project management- Scope, plan, and execute a project plan to launch Membership initiatives
- Develop and maintain operating procedures for Membership activities
Ownership of frequency mechanics- Own the Membership mechanics end-to-end
- Understand Membership mechanics holistically - its rationale, value, design, and impact through data analyses, research writing, and solution proposals
- Manage Membership mechanics and modules - its processes, operations, development, finances, marketing, and performance
Being a thought partner, and a collaborator- Be a strong collaborator with local and regional teammates and stakeholders to drive user growth
- Work as a thought partner with other teams to engage on areas of opportunities that will contribute to user growth goals and related initiatives
**Job Requirements**
- Qualifications & Skills
- Qualifications and past experience- 4-year degree in Marketing, Business, Economics, or a related field of study
- Exposure and experience in organizational activities (within or outside of college), and/or internships
Personality and traits- Creative, analytical, and driven as a collaborator and as a leader
- Have a strong affinity towards nation building and contributing value
- Have high attention to detail and critical of processes
- Eager to work in a fast-paced environment
- Is a thought partner to colleagues and peers