Marketing Supervisor

Key Responsibilities:Market Research- Conduct in-depth market research to identify emerging customer needs, market trends, and industry shifts.- Analyze competitors' marketing strategies to uncover insights that can enhance our marketing efforts.- Use research findings to inform the creation and refinement of marketing strategies tailored to the FMCG sector.Campaign Development- Lead the planning, implementation, and evaluation of comprehensive marketing campaigns, including digital marketing initiatives, advertising, product launches, and promotional events.- Collaborate with internal teams and external partners to ensure that campaigns are aligned with the company's overall objectives and customer preferences.- Innovate and bring creative solutions to marketing challenges to ensure a competitive edge in the FMCG market.Analytics and Reporting- Monitor and analyze the performance of marketing campaigns using relevant metrics and key performance indicators (KPIs).- Generate detailed reports on c