Key Responsibilities
• Develop and implement comprehensive marketing strategies to build brand awareness and drive customer acquisition.
• Lead the creation of integrated marketing campaigns across multiple channels, including digital, social media, print, and events.
• Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape.
• Collaborate with product development teams to launch new products and manage product positioning and messaging.
• Manage marketing budgets, track performance metrics, and optimize campaigns to maximize ROI.
• Build and nurture relationships with media partners, influencers, and other key stakeholders to amplify brand visibility and reach.
• Oversee the development of marketing collateral, including website content, advertising materials, and promotional assets.
• Lead the marketing team in brainstorming creative ideas, testing new approaches, and driving innovation in marketing initiatives.
• Provide leadership, guidance, and mentorship to the marketing team, fostering a collaborative and high-performance culture.
• Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve marketing effectiveness
Qualifications
• Bachelor's degree in Marketing, Business Administration, or related field.
• At least 2-3 years of experience in brand management.
• Proven track record of developing and executing successful marketing campaigns that drive brand awareness and sales growth.
• Strong strategic thinking, analytical skills, and problem-solving abilities.
• Excellent communication and interpersonal skills, with the ability to influence and inspire cross-functional teams.
• Creative thinker with a passion for innovation and a keen eye for design and storytelling.
• Fun and collaborative work environment with regular team-building activities and social events.