Inchcape is the leading global automotive distributor operating in more than 40 markets. We partner with over 40 of the most prestigious automotive brands to power better mobility today and in the future.
Our diverse global team of over 20,000 talented people foster an inclusive and collaborative culture, championing a brilliant experience for our customers and partners. We're a dynamic and fast-growing business, dedicated to shaping a successful and sustainable future for the industry.
Here, you will unlock your full potential with career opportunities and learning experiences. You'll work with cutting-edge technology, ground-breaking innovation, and forward-thinking colleagues. If you are highly driven with a can-do attitude, and you bring out the best in yourself and others, then join us to power new futures.
POSITION OBJECTIVE A dynamic and skilled Digital Marketing Specialist responsible for managing our social media presence, executing and optimizing paid digital advertising campaigns, and ensuring the accuracy of our online directory listings.
DUTIES AND RESPONSIBILITIES Social Media Management Oversee and collaborate with our digital marketing agency for effective community management and the ideation and production of organic content. Develop and implement strategic social media plans to elevate brand presence and foster engagement. Monitor social media channels, engaging with the community to cultivate strong relationships and enhance brand loyalty. Paid Digital Ads Strategically plan, execute, and optimize all digital advertising campaigns, including always-on Google campaigns and lead generation initiatives on social media platforms. Continuously monitor and analyze the performance of digital advertisements, providing insights and recommendations for ongoing optimization and improvement. Manage digital advertising budgets to ensure efficient allocation and maximum return on investment (ROI). Directory Listing Upkeep Ensure that all online directory listings for Dodge, Jeep, and RAM Trucks Philippines are accurate and current, with a focus on each dealer location on Google My Business. Conduct regular audits and collaborate with dealer marketers to update listings, maintaining consistency and accuracy across all platforms. Digital Leads Management Ensure that digital marketing campaigns effectively generate leads. Collaborate closely with the Marketing Manager and sales team to convert leads into potential customers through a structured lead management process. Track and report on the progress and outcomes of lead generation efforts, making necessary adjustments to enhance conversion rates. General Responsibilities Collaborate with internal and external teams to align digital marketing strategies with overall business unit (BU) goals. Stay informed about the latest trends and best practices in digital marketing and social media. Provide regular performance reports on digital marketing activities, including key metrics and KPIs, to BU, Inchcape Philippines management, Inchcape Regional partners, and/or Stellantis partners. Ensure all digital marketing activities adhere to Brand/Corporate Identity Guidelines and align with broader marketing initiatives. Route and procure internal approvals for digital marketing strategies, creative materials, and budgets. Perform additional duties and responsibilities as assigned by the Marketing Manager. JOB SPECIFICATION Educational Requirement Bachelor's degree in Marketing, Business Administration or any related business course;
Job Related Experience Minimum of two (2) years working experience in automotive marketing.
Skills and Competencies Brand Awareness and Social/Digital Media Presence Lead Generation and Conversion Ad Campaigns Website Engagements and Performance Content Creation Social and Digital Brand Presence Email Marketing Performance Modern Luxury Compliance Personality and Desirable Traits Adaptability, Attentive, Charismatic, Innovative, Resilient, Self-driven
Working Conditions The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The physical requirements of this position involve sedentary work, which involves sitting most of the time. The worker is required to have close visual acuity to perform activities such as preparing and analyzing data and figures and viewing a computer terminal. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Workstations located in air-conditioned offices with adequate lighting. Must perform work outdoors from time to time.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
