Job Responsibilities:
Brand Management
Work in collaboration with the brand marketing manager, other line managers and, sales & marketing director, and respective teams to develop 360-degree marketing campaigns that involve; trade marketing, brand marketing, e-commerce, and other teams in line with business objectives across different channels, while being mindful of allocated budgets and timelines.Study and analyze market trends, demographics, competitor products, and other relevant information to design or adjust brand strategies – including the creation and updating of regular brand status reports.Create decks and other visual materials that illustrate various campaigns.Perform and review analysis on the health of our brands, including the success of our brand marketing campaigns.Develop and Execute campaign plans and content outputs for assigned product, brand, or segment thereof, including brand presentations, in-store/sales promotions, activation programs, digital marketing initiatives pricing, and other implementation strategies.Effectively & efficiently manage cross-functional campaign projects, ensuring effective collaboration and coordination while adhering to budget constraints and project schedules.Develops brand and business-building insights founded on a holistic understanding of consumers across channels and categories to be used in combination with shopper and customer insights.Initiates out-of-the-box ideas and campaigns that would help strengthen brand awareness, equity, and integrity.Ensures consumer centricity in all brand-related activities.Coordinates with external suppliers to execute campaigns based on what's neededContributes to the development of strong and functionally aligned brand plans; execution; tracks and monitors impact on brand performance and brand health.
Social Media Management
Develop and execute comprehensive social media marketing strategies together with digital marketing to promote our brand and products.Create high-quality, visually appealing content for social media posts, including graphics, videos, and written copy.Manage our social media accounts (e.g., Facebook, Instagram, Twitter) and regularly update content to maintain a strong online presence.Monitor social media channels for customer inquiries, comments, and feedback, and respond promptly and professionally to address customer needs and concerns.Drive engagement and interaction with our target audience through creative and interactive social media campaigns and contests.
Community Management
Crafting clear and well-written messages quickly. Deliver copy/communications that are actionable, engaging, influence behavior, and move metrics.Create and implement social media strategies to increase community engagement & followers.Work with the marketing, creative, and customer experience teams to create high-quality, engaging, relevant, and timely content.Responding and interacting with community member's inquiries & comments in a timely manner to keep the community engaged and thriving.Perform other duties as may be assigned by the Head from time to time. Job Qualifications: Candidate must possess a Bachelor's degree in Marketing, Communications, Business Administration, Advertising, or any related course.With at least 1-2 years' experience in Digital Marketing, Brand marketing management, or any related field is required.Excellent project management, marketing, and administrative software skills.Must be familiar on how to evaluate market research and consumer behavior, as well as the entire marketing mix.Demonstrate a level of proficiency in the complexity of social media, writing, project management, and in creating dynamic content.Possess excellent interpersonal skills and communication skills.Computer literate with a high degree of proficiency in the Microsoft Office Suite of products including Word, Excel, PowerPoint, and Outlook.Love for beauty and skincare is a plus!
