Qualifications:-Proven Experience: 3+ years in marketing, with a focus on brand management, digital marketing, and campaigndevelopment.-Strong Leadership Skills: Experience managing a team, including creative professionals like copywriters and graphicdesigners.-Creative Thinker: A flair for creating child-friendly and engaging content that speaks to families and enhances theCompany's brand.-Analytical & Data-Savvy: Comfort with analytics tools and reporting, with a focus on tracking performance andoptimizing campaigns.-Passionate About Kids Fashion: A genuine interest in children's apparel and a desire to help build a brand thatresonates with both kids and parents.-Team Player: You're collaborative, communicative, and thrive in a fast-paced, dynamic environment.Duties and Responsibilities:-Lead Marketing Strategy: Develop and execute comprehensive marketing plans that amplify the Gingersnaps brand,drive sales, and increase customer engagement.-Market Research & Trend Analysis: Stay ahead of the curve by conducting market research to identify consumertrends, demographics, and competitors, and use this insight to shape effective campaigns.-Creative Campaign Development: Collaborate with our creative team to develop visually stunning and child-friendlycampaigns across digital, social, and traditional media, while ensuring our brand voice is consistent and impactful.-Digital Marketing Excellence: Manage and optimize digital marketing initiatives, including social media, emailcampaigns, influencer partnerships, and online advertising to increase brand exposure and drive traffic.-Data-Driven Decisions: Use analytics tools to track campaign performance, assess ROI, and provide actionableinsights to continuously improve marketing efforts.-Event Marketing & Community Engagement: Coordinate and participate in industry events, trade shows, and pop-upshops to connect with customers, build relationships, and showcase the Gingersnaps brand in person.-Cross-Department Collaboration: Work closely with internal teams (product development, sales, design, etc.) to alignmarketing efforts with product launches, promotions, and brand initiatives.-Stay Trend-Savvy: Keep up-to-date with the latest trends in children's apparel, marketing technologies, and industrybest practices to propose innovative ideas and strategies.-Partner with External Creatives: Manage relationships with external agencies, vendors, and influencers to ensure thesuccessful execution of campaigns and collaborations.