Marketing Officer

**Qualifications**
- With at least 3 years of relevant experience in all facets of Marketing
- Experience in education industry is an advantage
- Has knowledge and experience on Project Management from planning to implementation and business development
- Knows Digital, Traditional, Brand Marketing
- Can handle development of marketing collaterals, campaigns
- Can conduct Marketing Research and Analytics
- Must have strong interpersonal skills to develop healthy and professional relationships
- Has excellent oral and written communication skills

**Duties and Responsibilities**
- Spearhead marketing campaigns from planning to strategic and tactical implementation
- Keep up date on marketing trends and competition
- Ensure that developed social media strategies are aligned with business goals
- Manage overall handling of all social media channels and monitor effectiveness -- such as LinkedIn, Facebook, Instagram, Tiktok and YouTube - which includes posting and replying to comments and messages
- Develop, launch and manage new campaigns (digital, traditional, branding)
- Oversee audience research and evaluate the latest trends and techniques to find better ways of measuring social media activity
- Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook Insights
- Set targets to increase brand awareness and increase customer engagement
- Manage a budget for social media activities and advertising
- Look for avenues that help boost brand visibility such as brand partnership, affiliate, event sponsorships, etc.
- Review newsletter output of the team
- Oversee marketing collateral needs and distribution

**Job Types**: Full-time, Permanent

Schedule:

- 8 hour shift