Marketing Officer

Details of the offer

- The Marketing Officer will be responsible for developing and executing marketing plans, building brand awareness, and driving customer engagement through digital, retail, and traditional channels.- The ideal candidate should have a passion for gourmet food, experience in food product marketing, and a deep understanding of consumer behavior within the culinary space.- Develop and implement comprehensive marketing strategies to promote the Jamon brand and increase market share.- Identify key market trends, customer segments, and competitor activities in the gourmet food industry.- Collaborate with sales, product development, and operations teams to ensure alignment between marketing efforts and business objectives.- Manage brand positioning and messaging to ensure a strong and cohesive identity across all platforms.- Develop compelling content, including product descriptions, promotional materials, and social media posts that align with the brand's values.- Ensure consistent brand voice and visuals across marketing campaigns.- Oversee the company's online presence, including website, social media channels, and e-commerce platforms.- Analyze digital marketing performance, optimize campaigns, and report on key metrics (e.g., ROI, click-through rates, customer acquisition costs).- Plan and execute new product launches and seasonal campaigns.- Develop partnerships with restaurants, gourmet food stores, and retailers to increase product availability and visibility.QUALIFICATION/S:- Bachelor's degree in Marketing, Business, or a related field.- With 2-3 years of experience in marketing, preferably within the food and beverage industry or gourmet food segment.or- An interest or background in gourmet food, particularly Jamon or similar artisanal products, is highly desirable.- Understanding of digital marketing strategies and tools.- Written and verbal communication skills.- Proficiency with analytics tools like Google Analytics, social media insights, and email marketing platforms.- Familiarity with e-commerce and online sales strategies.


Nominal Salary: To be agreed

Source: Grabsjobs_Co

Job Function:

Requirements

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