1)Implement marketing campaigns according to the overall strategy, including content creation, design coordination, and scheduling.
2)Develop engaging and relevant content for various marketing materials such as social media posts, blog articles, videos, and advertisements.
3)Manage digital channels like social media platforms, email marketing, and online advertising to reach the target audience effectively.
4)Conduct research to gather insights about market trends, customer preferences, and competitive landscape.
5)Interact with customers through social media, email, and other channels, responding to inquiries and building relationships.
6)Monitor and analyse the performance of marketing campaigns using key metrics and preparing reports to assess effectiveness.
7)Consistently convey the brand's messaging and values through all marketing materials and interactions.
8)Assist in the planning and execution of marketing events, trade shows, and product launches.
9)Work closely with cross-functional teams like sales, design, and product development to align marketing efforts with business objectives.
10)Monitor competitors' activities and strategies to identify opportunities and stay ahead of market trends.
11)Oversee the production, distribution, and quality of marketing materials.
12)Analyse campaign performance and making necessary adjustments to optimize results.
13)Plan and update content calendars for various marketing channels, ensuring consistency and relevance.
14)Regularly analyse marketing data to identify trends, insights, and opportunities for improvement.
15)Periodically research and update information about competitors' strategies and offerings.
16)Prepare reports on campaign performance, engagement metrics, and other relevant data.
17)Participate in training sessions or self-study to enhance marketing skills and stay updated with industry trends.
18)Collect feedback from customers, sales teams, and stakeholders to inform future marketing strategies.
19)Participate in regular team meetings to discuss ongoing and upcoming campaigns, share insights, and brainstorm ideas.
20)Follow organization's guidelines and policy on Quality, Environment, Safety and Health (QESH).
21)Commit to responsibility and participation in the Quality, Environment, Safety & Health, and CSR programs and activities of the organization.
22)Perform other job-related duties as maybe assigned from time to time.