Position: Marketing ManagerNumber of hours: 20 hours/weekSchedule: ESTTasks required:Oversee marketing activities for the client, including marketing campaigns and social media postsMeasure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)Track prospects, timelines, hot buttons, and specific qualifications, and enter data accurately and consistently into the company's CRMGenerate and source out leads through LinkedIn, LinkedIn Outreach, and other channelsContact new leads, referrals, etc. using different channels of communication (email, chat, calls.)Localize the promotional and content marketing strategy in key strategic locations in order to provide customers a better experienceDeploy email campaigns on the clients' behalf ensuring each campaign is sent to the appropriate audience at the correct date and time.Set up and send out newsletters and monitor the open rates, unsubscribes, and other established KPI'sManage the email QA process by checking all important aspects of the email campaign, including, but not limited to, links, subject line, preheader, creative, and legal, and by completing the QA ChecklistUtilize CRM to develop marketing and social media campaignsBuild and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identificationMaintain and coordinate calendars, ensuring effective time management and scheduling of meetings, and appointmentsIdentify, analyze, and measure trends and content to assess how well it's performing and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsOther ad hoc tasks that would be assignedRequirements:At least 3 years of work experience in Marketing and Business Management is requiredBachelor's degree in Marketing and Communications is a mustIn-depth knowledge of Bigin (by Zoho) CRM and various social media platforms and their best practicesWorking experience with Mailchimp is requiredStrong leadership skills with the ability to build and manage a marketing teamDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsBackground in Graphic Design is an advantageExperience in setting up and optimizing Social Media Paid Ads and Google Adwords campaignsGood understanding of market research techniques, statistical and data analysis methodsInterpersonal skills to work with a wide variety of people each day, build relationships and networkClear and concise communicator with a neutral English accent and effective verbal communication skillsSelf-disciplined and organized; able to consistently hit daily and monthly targets with limited supervision
