Develop an in-depth understanding of consumers and competitors – the business
environment in which the brands compete including category segments, channels, and target
audience through the analysis of available data and information.
? Support the formation of a strong brand strategy, including identification of gaps and
growth opportunities within the market, clear brand differentiation, and well-crafted
portfolio and mix, giving the brand both short- and long-term wins.
? Craft robust communication strategy for brand campaigns with convincing and appealing
assets, delivering single minded messaging to consumers in the most effective channels for
the target audience.
? Strategic project management, building project timelines and defining key milestones and
responsibilities for effective progress and On Time in Full (OTIF) launches of marketing
communications & executions.
? Translate marketing strategy and plans for commercial teams and close coordination with
sales team to ensure executions aligned to strategy.
? Identify issues and opportunities in the consumer journey across different touchpoints and
optimize for higher conversion & translation to sales.
? Close coordination with the commercial teams on marketing executions.
? Develop digital marketing strategy that optimizes online consumer journey and links offline
to online with a seamless omni channel approach.
? Develop, monitor, and refine objectives for digital marketing, touchpoints, and platforms.
? Monitor ad performance on dashboard based on objectives set.
? Maximize digital channels to drive awareness & conversion.
KEY REQUIREMENTS
- Leadership skills
- Business Acumen and Strategic Thinking
- Agility
- Consumer-focused mindset
- Graduate of any Business related or IT related course
- with at least 10 years' experience in marketing and 5 years as Manager
- with experience in IT related industry specifically retail, e-commerce, and IT outsourcing