Executive search firm Monroe Consulting Group is recruiting on behalf of a Food & Restaurant Company. Our respective client is looking for a Marketing Manager who will create brand plans, new business opportunities aligned with overall brand strategies to improve brand loyalty scores and increase market share. This position requires onsite reporting and will be reporting to the OM/GM and is in Ortigas, Pasig.
Job Description:
I. Products:
Spearheads product innovation programs from conception to implementation, driving significant sales performance. Provides realistic forecasting based on data to ensure successful product launches while effectively managing company resources. Leads consumer testing and studies to optimize available assets, resources, and mechanics. Evaluates each product launch and analyzes insights for continuous improvement. II. Brand Marketing:
Develops brand plans and identifies new business opportunities in line with overall brand strategies to enhance brand loyalty scores and increase market share. Manages cross-functional teams, including creative departments and external agencies, ensuring adherence to marketing briefs, timelines, and budgets. Plans brand PR support to amplify major campaigns across key communication touchpoints. Ensures the presence of campaigns during special occasions such as Valentine's Day, Mother's Day, anniversaries, etc. Cultivates and maintains relationships with Key Opinion Leaders (KOLs) and influencers on behalf of the company. Proactively seeks tie-ups with local and international brands to bolster brand equity and image. III. People Management:
Supervises, trains, and manages the Marketing team, fostering a spirit of unity and camaraderie. Conducts preliminary interviews and participates in the hiring process for Marketing staff. IV. Marketing Process:
Develops strategies to contribute to the company's bottom line. Analyzes and recommends process solutions using current trends to enhance existing strategies. Leads the Product Work Group in collaboration with other departments to ensure seamless process flow. Collaborates with the commissary team and Research and Development (R&D) to ensure new products meet high standards at optimal costs. V. Productivity:
Ensures the highest productivity by overseeing organizational systems, coordinating with cross-functional teams (Purchasing, Creatives, etc.), and minimizing disruptions to meet month-on-month sales targets.
Qualifications:
At least 3 years experience as a Marketing Manager in the Food & Beverages Industry Proficient in Strategic Planning and critical thinking Strong Time management skills Highly Organized and detail-oriented Resourceful and frugal in resource management Excellent communication skills, including leadership abilities Exceptional writing and editing skills Solid experience with social media platforms such as blogs, Facebook, Twitter, etc. BA/MA degree in Marketing, Advertising, Communications, or a related discipline