Marketing Manager

Duties & Responsibilities
• Establish brand positioning, identify target market and develop marketing plans with
specific objectives across different channels and segments
• Align targets and deliverables with overall company goals and communicate with the
Management Team on marketing programs and strategies
• Develop creative briefs to meet objectives for advertising and communications including
print, digital and multimedia
• Conceptualize and execute multi-channel campaigns across the customer lifecycle,
ensuring alignment of communications and messaging in all channels
• Lead the execution of marketing programs from start to finish, leveraging internal
support and driving collaboration
• Gather customer and market insights, ramp up guest traffic, generate more leads and
increase brand awareness
• Analyze customer trends and insights, market analysis, and marketing best practices to
build successful marketing strategies
• Manage content and updates for guests and internal touchpoints
• Evaluate the effectiveness and impact of current marketing initiatives
• Perform other tasks that may be delegated by the line manager as the need arises
Qualifications
• Degree in Marketing, Advertising, Mass Communications, Business or related discipline
• Demonstrated ability to develop marketing plans and campaigns
• Metrics-driven marketing approach with an eye for creativity
• Strong project management, multi-tasking and decision-making skills
• Proficiency with online marketing and social media
• Excellent written and verbal communication skills

50k + incentives + service charge