Marketing Manager

Duties & Responsibilities• Establish brand positioning, identify target market and develop marketing plans withspecific objectives across different channels and segments• Align targets and deliverables with overall company goals and communicate with theManagement Team on marketing programs and strategies• Develop creative briefs to meet objectives for advertising and communications includingprint, digital and multimedia• Conceptualize and execute multi-channel campaigns across the customer lifecycle, ensuring alignment of communications and messaging in all channels• Lead the execution of marketing programs from start to finish, leveraging internalsupport and driving collaboration• Gather customer and market insights, ramp up guest traffic, generate more leads andincrease brand awareness• Analyze customer trends and insights, market analysis, and marketing best practices tobuild successful marketing strategies• Manage content and updates for guests and internal touchpoints• Evaluate the effectiveness and impact of current marketing initiatives• Perform other tasks that may be delegated by the line manager as the need arisesQualifications• Degree in Marketing, Advertising, Mass Communications, Business or related discipline • Demonstrated ability to develop marketing plans and campaigns• Metrics-driven marketing approach with an eye for creativity• Strong project management, multi-tasking and decision-making skills• Proficiency with online marketing and social media • Excellent written and verbal communication skills50k + incentives + service charge