Qualifications
• Graduate with a Bachelor's Degree in Marketing or any related course
• At least 2-5 years' experience in marketing
• Significant experience marketing campaigns, sale events, trade shows
• With copywriting skills and experience in creating content
• Proficiency in Microsoft Office
• With strong leadership skills
• Proven work experience in marketing.
• Ensures confidentiality of information
• Maintains a high level of professionalism
• Has ability to work independently, responsible and highly organized
• Open, flexible and able to work in a fast-paced and dynamic business environment
• Able to learn new technologies
• Willing to travel
• Excellent knowledge of MS Office and marketing software
• Thorough understanding of social media and web analytics
• Good understanding of market research techniques, statistical and data analysis method.
• Outstanding communication and interpersonal abilities
JOB DESCRIPTION:
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly