Philippines, Philippines | Posted on 01/13/2024
State/Province National Capital Region (Manila) Country Philippines Job Description About Company:
Gevme is a fast-growing company based in Singapore providing an all-in-one platform for building unique event experiences. It is used by event professionals worldwide to build, operate and monetise events for some of the biggest brands.
The flexibility of the platform provides them with limitless possibilities to turn any event idea into reality. Gevme has powered hundreds of thousands of events around the world for clients like Facebook, Netflix, Starbucks, the Singapore Government, Forbes and MasterCard.
We are a product company with a strong engineering and family culture; we are always looking for new ways to empower event professionals through technology. We're on a mission to groom the next generation of event technology thought leaders as we grow.
Are you a marketing mastermind ready to spearhead Gevme's expansion across the Philippines and Asia Pacific?
We're looking for a driven and strategic Marketing Manager to lead our charge in captivating event organizers and venues across the region. You'll be a creative powerhouse, orchestrating dynamic marketing campaigns that build brand awareness, drive leads, and ultimately position Gevme as the go-to solution for seamless event management.
Key Responsibilities:
Craft and execute a comprehensive marketing strategy:
Develop annual and quarterly marketing plans for the Philippines and Asia Pacific, targeting both event organizers and venues.
Identify key marketing channels and initiatives for online and offline campaigns, encompassing social media, email marketing, content marketing, public relations, event sponsorships, and more.
Allocate budget effectively to maximize return on investment across all channels.
Lead the creation of compelling marketing materials:
Oversee the production of high-quality content in various formats, including website copy, blog posts, case studies, white papers, social media content, and video marketing.
Manage vendor relationships for design, copywriting, and production services.
Track and analyze key marketing metrics to measure campaign effectiveness and make data-driven decisions for continuous improvement.
Implement A/B testing and other optimization strategies to ensure maximum reach and engagement.
Build strong relationships with stakeholders:
Collaborate closely with sales, product, and other internal teams to develop and execute aligned marketing initiatives.
Foster partnerships with key industry players, including event organizers, venues, and media outlets.
Stay ahead of the curve:
Maintain a deep understanding of the event management landscape and emerging marketing trends in the Philippines and Asia Pacific.
Explore innovative marketing strategies and technologies to keep Gevme at the forefront of the industry.
Requirements 5+ years of experience in marketing management, preferably in the B2B or event management industry.
Proven track record of developing and executing successful marketing campaigns across multiple channels.
Strong understanding of digital marketing and emerging technologies.
Excellent communication, analytical, and project management skills.
Passion for creativity and storytelling, with the ability to craft compelling brand narratives.
Fluency in English and knowledge of local languages in the Philippines and/or Asia Pacific is a plus.
Work anywhere arrangement
Competitive salary and benefits package with Medical Insurance.
Work in a supportive and collaborative team environment.
Continuous learning and development opportunities.
Opportunity to travel to APAC countries for work.
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