Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
Lead the execution of marketing programs from start to finish, leveraging internal support, and driving collaboration.
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan.
Market through various channels and segment databases working with large data sets.
Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics.
Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention.
Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.
Partner with creative teams, other internal stakeholders, and external agencies and vendors.
Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.
Work with the other marketing teams, other internal stakeholders, and external agencies and vendors.
JOB QUALIFICATION:
Bachelor's/College Degree in Business Administration
Highly trainable and flexible.
Highly organized and keen attention to details.
Excellent oral and written communication skills.
Microsoft Office proficient.
Fast learner and good team plater.
Able to multitask effectively.
Experience building complex marketing programs and reporting on the results.
Exposure to digital and direct response marketing.
Competence as a creative writer with an eye for great emails and landing pages.
Strong project management skills.
Strong problem-solving ability, including metrics-driven thinking.
Proficiency with online marketing and social media strategy.
Proven experience designing interactive applications and networking platforms.
